{"id":447,"date":"2022-11-18T20:25:00","date_gmt":"2022-11-18T14:55:00","guid":{"rendered":"https:\/\/humantic.ai\/blog\/?p=447"},"modified":"2022-11-29T20:56:23","modified_gmt":"2022-11-29T15:26:23","slug":"4-reasons-why-you-must-try-crystal-knows-personality-ai","status":"publish","type":"post","link":"https:\/\/humantic.ai\/blog\/4-reasons-why-you-must-try-crystal-knows-personality-ai\/","title":{"rendered":"4 Reasons Why You Must Try Crystal Knows Personality AI"},"content":{"rendered":"\n

If you\u2019ve heard of Personality AI, chances are – you\u2019ve probably heard one or two of these names being tossed around – Humantic AI<\/strong> (that\u2019s us!) and Crystal <\/strong>(they\u2019re pretty neat, too)<\/p>\n\n\n\n

For the uninitiated, Personality AI is a groundbreaking technology that helps revenue teams understand their buyers at a deeper level, beyond reductive \u2018customer personas\u2019<\/em>. <\/p>\n\n\n\n

Just so you know, this is not your typical SaaS comparison page where we compare apples to apple-shaped pears and tell you which fruit you should buy to keep the doctor away. We do have one of those<\/a>, but this is not that. <\/p>\n\n\n\n

We\u2019ve always given Crystal credit where it\u2019s due: while we were building a stellar product in stealth, speaking to the market and understanding its pulse, Crystal was out there educating people about Personality AI, preparing the world for us. Thanks, Crystal! <\/p>\n\n\n\n

Without further ado, here\u2019s why you should try Crystal.<\/p>\n\n\n\n

Crystal\u2019s UI is pretty<\/strong><\/h2>\n\n\n\n

Humantic AI is pretty… much everything a salesperson would need.<\/h4>\n\n\n\n

Crystal\u2019s chrome extension looks pretty. Those hues of blue are nice. On the other hand, with Humantic AI, customers don\u2019t focus on just the pretty (which it is btw, just with hues of yellow). It’s pretty much everything a salesperson would need<\/a> to know about their buyers and foster authentic connections with them.<\/p>\n\n\n\n

With native integrations in CRM tools (Hubspot, Salesforce) and sales engagement platforms of choice, Humantic AI works where salespeople work. Did we mention email and calendar Integrations? We digress. Back to the point.<\/p>\n\n\n\n

Crystal is a great playground to start exploring Personality AI. Once you have enough conviction about its role in sales, we\u2019re sure you\u2019ll find your way back to this blog.<\/p>\n\n\n\n

Crystal understands that every buyer is unique<\/strong><\/h2>\n\n\n\n

Well, hold that thought. Not that <\/strong>unique. <\/h4>\n\n\n\n

Crystal breaks down people into exactly 16 personality types. (Did someone say Myers-Briggs?<\/a>)<\/p>\n\n\n\n

Humantic AI, on the other hand, uses a combination of DISC and Big 5 frameworks to generate actionable, accurate insights for every personality type humanly possible. Just for DISC, Humantic has 36 personality types. And then we multiply those by some of the Big 5 traits. In simpler terms, you get a much higher-resolution picture of your buyer with Humantic AI.<\/p>\n\n\n\n

But hey, Crystal understands every buyer is unique, at least to some degree. And that\u2019s a start!<\/p>\n\n\n\n

Crystal makes sales reps\u2019  life easier<\/strong><\/h2>\n\n\n\n

But not easy enough. Not nearly.<\/h4>\n\n\n\n

Crystal provides good insights on how reps can personalize their sales interactions. And they\u2019re effective too. Maybe their accuracy is a tad lower than Humantic AI\u2019s but that\u2019s just being nitpicky. We don\u2019t want to play like that.<\/p>\n\n\n\n

The critique we do hear from ex-Crystal users who moved to Humantic AI is that Crystal\u2019s insights are limited to one-on-one personalization. As salespeople, with the kind of targets and quotas that are looming over our heads, one-to-many personalization would be a blessing. Imagine being able to set up personalized cadences on Outreach or Salesloft! What if we said you don\u2019t have to imagine it anymore if you were to try the better Personality AI<\/a>. \ud83d\ude42<\/p>\n\n\n\n

Where were we again? Yes, go ahead and try Crystal. If Crystal is helpful, Humantic is effective. 233% effective. Just see how users compare the two on G2. No points for guessing which one fares better.<\/p>\n\n\n\n

\"Users
See the live comparison page<\/a>.<\/figcaption><\/figure>\n\n\n\n

Crystal is a great value-add<\/strong><\/h2>\n\n\n\n

Though it’s more tactical and less strategic.<\/h4>\n\n\n\n

Now, all said and done, Crystal is a fine tool to incorporate personality in sales and adopt an overall buyer-centric approach to selling. Which is never a bad thing.<\/p>\n\n\n\n

Though it is disappointing to see progressive sales organizations treat personality and buyer-centricity as simply a tactical lever. As something only sales reps on the ground can act upon. <\/p>\n\n\n\n

Humantic AI helps leadership, sales strategy, and RevOps teams too. With Humantic AI, you don\u2019t just get a personality profile for people, you get to analyze past wins and losses to fine-tune your ICP, then you get to find out which 25% will become 75% of your customers, and route each lead to a rep who is most likely to build a strong rapport with them. <\/p>\n\n\n\n

In short, with Humantic AI, you get Personality AI working for you throughout the sales funnel i.e., better conversations, more trust, and faster closures. Now that’s how you turn personality in sales into a strategic lever, instead of a tactical one. <\/p>\n\n\n\n

Closing notes<\/strong><\/h1>\n\n\n\n

We walk the talk when it comes to buyer-centricity. That\u2019s why we\u2019re urging you to try (or maybe even buy) Crystal.<\/p>\n\n\n\n

If you\u2019re evaluating between Crystal and No Crystal, we\u2019d recommend you go for Crystal, every day of the week. But if you\u2019re evaluating Crystal against Humantic AI\u2026 <\/p>\n\n\n\n

\"Try<\/a><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

There are two major players when it comes to Personality AI – Humantic AI and Crystal. The former tells you why you should give the latter a try.<\/p>\n","protected":false},"author":2,"featured_media":449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[20,22],"tags":[],"class_list":{"0":"post-447","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-personality-ai","8":"category-technology"},"_links":{"self":[{"href":"https:\/\/humantic.ai\/blog\/wp-json\/wp\/v2\/posts\/447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/humantic.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/humantic.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/humantic.ai\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/humantic.ai\/blog\/wp-json\/wp\/v2\/comments?post=447"}],"version-history":[{"count":3,"href":"https:\/\/humantic.ai\/blog\/wp-json\/wp\/v2\/posts\/447\/revisions"}],"predecessor-version":[{"id":455,"href":"https:\/\/humantic.ai\/blog\/wp-json\/wp\/v2\/posts\/447\/revisions\/455"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/humantic.ai\/blog\/wp-json\/wp\/v2\/media\/449"}],"wp:attachment":[{"href":"https:\/\/humantic.ai\/blog\/wp-json\/wp\/v2\/media?parent=447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/humantic.ai\/blog\/wp-json\/wp\/v2\/categories?post=447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/humantic.ai\/blog\/wp-json\/wp\/v2\/tags?post=447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}