{"id":606,"date":"2023-06-25T21:15:30","date_gmt":"2023-06-25T15:45:30","guid":{"rendered":"https:\/\/humantic.ai\/blog\/?p=606"},"modified":"2023-08-07T15:25:05","modified_gmt":"2023-08-07T09:55:05","slug":"buyer-intelligence-is-an-idea-whose-time-has-come","status":"publish","type":"post","link":"https:\/\/humantic.ai\/blog\/buyer-intelligence-is-an-idea-whose-time-has-come\/","title":{"rendered":"Buyer Intelligence Is An Idea Whose Time Has Come"},"content":{"rendered":"\n<p>Every 5-7 years, a new technology appears that takes its segment by storm. When it comes to sales (or more specifically sales intelligence) &#8211; the segment that we operate in &#8211; it was Conversational Intelligence (aka Gong et. all.) 6-7 years ago. And Account Intelligence (aka Zoominfo et. all.) another 6-7 years before that. Based on the data and the response from the market, I believe that it is now time for Buyer Intelligence. It is an idea whose time has come.<\/p>\n\n\n\n<p>What exactly is Buyer Intelligence? <a href=\"https:\/\/humantic.ai\/blog\/what-is-buyer-intelligence\/\" target=\"_blank\" rel=\"noreferrer noopener\">I have defined the topic earlier<\/a>. But simply put, it is the ability to know your buyers, the people behind the purchase, at a truly meaningful level. At the core of buyer is Personality AI &#8211; an ability to predict people\u2019s behavior.<\/p>\n\n\n\n<p>At what point can we say that a trend is definitive? I believe that it is when at least 3 independent signals point you in the same direction. Essentially, when you can triangulate.<\/p>\n\n\n\n<div class=\"wp-block-ht-block-toc  is-style-outline htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">When it comes to new technology adoption, what are those signals?<\/span><span class=\"htoc__toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\"><g fill=\"#444\"><path d=\"M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><path d=\"M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><\/g><\/svg><\/span><\/span><div class=\"htoc__itemswrap\"><ul class=\"ht_toc_list\"><li class=\"\"><a href=\"#htoc-what-are-the-analysts-saying\">What are the analysts saying<\/a><\/li><li class=\"\"><a href=\"#htoc-what-does-the-research-say\">What does the research say?<\/a><\/li><li class=\"\"><a href=\"#htoc-what-do-the-users-say\">What do the users say?<\/a><\/li><li class=\"\"><a href=\"#htoc-is-it-providing-measurable-value\">Is it providing measurable value?<\/a><\/li><li class=\"\"><a href=\"#htoc-how-does-it-perform-against-other-tools\">How does it perform against other tools?<\/a><\/li><li class=\"\"><a href=\"#htoc-is-it-being-adopted-widely\">Is it being adopted widely?<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n<p>How does Buyer Intelligence fare when it comes to these signals?<\/p>\n\n\n\n<p><strong>Let\u2019s take a look and find out.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-are-the-analysts-saying\"><strong>What are the analysts saying<\/strong><\/h2>\n\n\n\n<p>In 2021, Gartner put \u2018Customer Psychographics\u2019 on its Sales Technologies Hype Cycle. It said that the technology was moving towards the peak of hype, but had 5-10 years to go before it could hit the \u2018plateau of productivity\u2019.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/07\/Gartner-Prediction-of-Sales-Intelligence-Tools-2021-1024x644.png\" alt=\"Gartner Prediction of Sales Intelligence Tools 2021\" class=\"wp-image-671\" width=\"768\" height=\"483\" srcset=\"https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/07\/Gartner-Prediction-of-Sales-Intelligence-Tools-2021-1024x644.png 1024w, https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/07\/Gartner-Prediction-of-Sales-Intelligence-Tools-2021-300x189.png 300w, https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/07\/Gartner-Prediction-of-Sales-Intelligence-Tools-2021-768x483.png 768w, https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/07\/Gartner-Prediction-of-Sales-Intelligence-Tools-2021.png 1462w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>In 2022, only one year later, it significantly moved up \u2018Customer Psychographics\u2019 and said that it was now only 2-5 years from the \u2018plateau of productivity\u2019.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/05\/image-1024x512.png\" alt=\"Gartner Prediction of Sales Intelligence Tools 2022\" class=\"wp-image-604\" srcset=\"https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/05\/image-1024x512.png 1024w, https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/05\/image-300x150.png 300w, https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/05\/image-768x384.png 768w, https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/05\/image-1536x768.png 1536w, https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/05\/image.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-does-the-research-say\"><strong>What does the research say?<\/strong><\/h2>\n\n\n\n<p>Dr. Howard Dover is the Director of Center for Professional Sales at UT Dallas. In his book \u2018<a href=\"https:\/\/www.amazon.com\/Sales-Innovation-Paradox-Harnessing-Performance\/dp\/1632996243\">The Sales Innovation Paradox<\/a>\u2019, Dr. Dover and his team studied the tech stacks of 12 companies to understand the performance impact of various tools and technologies.<\/p>\n\n\n\n<p>Personalization using Personality AI outperforms every single technology, with 300% impact on sales performance.&nbsp; An average cadence personalized using personality insights <strong>requires only 6.7 touches to be effective<\/strong>, against 20 touches required without using the same!<\/p>\n\n\n\n<p>Clean data, which is generally seen as a bigger need by most organizations, leads to only 25% improvement in sales performance. So much for clean data!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"863\" src=\"https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/06\/Excerpt-from-the-book-Sales-Innovation-Paradox-1024x863.jpeg\" alt=\"Excerpt from the book Sales Innovation Paradox\" class=\"wp-image-672\" srcset=\"https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/06\/Excerpt-from-the-book-Sales-Innovation-Paradox-1024x863.jpeg 1024w, https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/06\/Excerpt-from-the-book-Sales-Innovation-Paradox-300x253.jpeg 300w, https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/06\/Excerpt-from-the-book-Sales-Innovation-Paradox-768x647.jpeg 768w, https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/06\/Excerpt-from-the-book-Sales-Innovation-Paradox-1536x1294.jpeg 1536w, https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/06\/Excerpt-from-the-book-Sales-Innovation-Paradox-554x466.jpeg 554w, https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/06\/Excerpt-from-the-book-Sales-Innovation-Paradox.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-do-the-users-say\"><strong><strong>What do users have to say about Buyer Intelligence?<\/strong><\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/youtu.be\/61i5fpWprao\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/05\/carson-tn-1024x576.jpeg\" alt=\"Microsoft's Carson Heady on Humantic AI's results\" class=\"wp-image-628\" width=\"512\" height=\"288\" srcset=\"https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/05\/carson-tn-1024x576.jpeg 1024w, https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/05\/carson-tn-300x169.jpeg 300w, https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/05\/carson-tn-768x432.jpeg 768w, https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/05\/carson-tn.jpeg 1280w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/a><figcaption><em><a href=\"https:\/\/youtu.be\/61i5fpWprao\">\u201cHumantic AI has been phenomenal for me, helping me craft better messages that resonate with buyers\u201d<\/a><\/em><br><strong>Carson Heady<\/strong>, Managing Director, Microsoft<\/figcaption><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/youtu.be\/knD_ux6i9xg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/05\/jevantn-1024x576.jpeg\" alt=\"How a CRO 3x'd their response rates using Humantic AI\" class=\"wp-image-629\" width=\"512\" height=\"288\" srcset=\"https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/05\/jevantn-1024x576.jpeg 1024w, https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/05\/jevantn-300x169.jpeg 300w, https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/05\/jevantn-768x432.jpeg 768w, https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/05\/jevantn-1536x864.jpeg 1536w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/a><figcaption><em><a href=\"https:\/\/youtu.be\/knD_ux6i9xg\">\u201cWe have 3x\u2019d our email response rates after using Humantic AI\u201d&nbsp;<\/a><br><strong>Jevan Fox<\/strong>, CRO, AE Studio<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/youtu.be\/iL5M-N9bouE\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/05\/Myles-tn-1024x576.jpeg\" alt=\"A inside sales consultant on Buyer Intelligence's direct impact on their quota attainment\" class=\"wp-image-630\" width=\"512\" height=\"288\" srcset=\"https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/05\/Myles-tn-1024x576.jpeg 1024w, https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/05\/Myles-tn-300x169.jpeg 300w, https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/05\/Myles-tn-768x432.jpeg 768w, https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/05\/Myles-tn.jpeg 1280w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/a><figcaption><em><a href=\"https:\/\/youtu.be\/iL5M-N9bouE\">\u201cHumantic AI helped me increase my monthly quota attainment by 18%\u201d<\/a><\/em><br><strong>Myles Cohen<\/strong>, Sales Consultant, JK Moving<\/figcaption><\/figure><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p>The same holds true when it comes to wider user feedback. <a href=\"https:\/\/www.g2.com\/products\/humantic-ai\/reviews\">Across 70+ reviews on G2<\/a>, Humantic AI (aka Buyer Intelligence) scores a best-in-class 4.9\/5. It scores 10\/10 on ease of installation. 9.7\/10 on ease of use.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1680\" height=\"945\" src=\"https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/05\/g2-reviews-gif-5.gif\" alt=\"A GIF highlighting customer reviews about Humantic AI's buyer intelligence solution\" class=\"wp-image-631\"\/><\/figure>\n\n\n\n<p>And the <a href=\"https:\/\/www.linkedin.com\/search\/results\/content\/?keywords=%23humanticlove&amp;sid=GX~&amp;sortBy=%22date_posted%22\">same love<\/a> keeps pouring out from users on social media.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1680\" height=\"945\" src=\"https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/05\/social-gif.gif\" alt=\"A GIF capturing the social buzz for Humantic AI's buyer intelligence solution\" class=\"wp-image-632\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-is-it-providing-measurable-value\"><strong>Is Buyer Intelligence providing measurable value<\/strong>?<\/h2>\n\n\n\n<p>In a pilot with a large BI startup, the results of Humantic based personalized email sequences were compared to the default sequences across two separate campaigns. The average uplift?&nbsp;<\/p>\n\n\n\n<p>\u2018Mere\u2019 184%!<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table is-style-regular\"><table><tbody><tr><td><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Open rate<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Response rate<\/strong><\/td><\/tr><tr><td><strong>Marketing Campaign<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">107%<\/td><td class=\"has-text-align-center\" data-align=\"center\">256%<\/td><\/tr><tr><td><strong>BI Campaign<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">31%<\/td><td class=\"has-text-align-center\" data-align=\"center\">112%<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p>In another test by a Fortune 500 financial services company, the uplift in social selling, aka acceptance of \u2018personalized Linkedin connection requests\u2019 was measured. The average increase across two distinct segments was 82% with <strong>114% increase for the one below!<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Test Group<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Invites sent<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Invites accepted<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Conversion rate<\/strong><\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>LinkedIn requests sent without insights from Humantic AI<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">39<\/td><td class=\"has-text-align-center\" data-align=\"center\">7<\/td><td class=\"has-text-align-center\" data-align=\"center\">18%<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>LinkedIn requests sent using insights from Humantic AI<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">60<\/td><td class=\"has-text-align-center\" data-align=\"center\">16<\/td><td class=\"has-text-align-center\" data-align=\"center\">27%<\/td><\/tr><\/tbody><\/table><figcaption><em>In one segment, the financial services company saw an increase of 48% in conversion.<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Test Group<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Invites sent<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Invites accepted<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Conversion rate<\/strong><\/td><\/tr><tr><td><strong>LinkedIn requests sent without insights from Humantic AI<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">60<\/td><td class=\"has-text-align-center\" data-align=\"center\">13<\/td><td class=\"has-text-align-center\" data-align=\"center\">22%<\/td><\/tr><tr><td><strong>LinkedIn requests sent using insights from Humantic AI<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">110<\/td><td class=\"has-text-align-center\" data-align=\"center\">51<\/td><td class=\"has-text-align-center\" data-align=\"center\">46%<\/td><\/tr><\/tbody><\/table><figcaption><em>In another segment, the company observed a 114% increase in conversion rate!<\/em><br><\/figcaption><\/figure>\n\n\n\n<p>In yet another pilot with an Enterprise Sales team at a Fortune 100 technology services company, the \u2018pipeline\u2019 impact across less than 10 sellers and 4 weeks came to $26 million.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table has-regular-font-size\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>User<\/strong><\/td><td><strong>On a scale of 1-10, how useful is Humantic AI for you?<\/strong><\/td><td><strong>How much time did Humantic AI save you during lead research?<\/strong><\/td><td><strong>Did you see an impact in any of your open threads?<\/strong><\/td><td><strong>Did you feel more prepared for your meetings because you had access to buyers&#8217; insights?<\/strong><\/td><td><strong>Would you want to keep using Humantic AI to know more about your prospects?<\/strong><\/td><\/tr><tr><td>Tyler<\/td><td>7<\/td><td>30% &#8211; 50%<\/td><td>No, I did not see any impact yet<\/td><td>Definitely<\/td><td>Yes<\/td><\/tr><tr><td>Scott<\/td><td>8<\/td><td>10% &#8211; 30%<\/td><td><strong>Yes, it helped me close a deal<\/strong><\/td><td>Definitely<\/td><td>Yes<\/td><\/tr><tr><td>Scott<\/td><td>9<\/td><td>50% &#8211; 70%<\/td><td>No, I did not see any impact yet<\/td><td>Definitely<\/td><td>Yes<\/td><\/tr><tr><td>Steve<\/td><td>9<\/td><td>10% &#8211; 30%<\/td><td>No, I did not see any impact yet<\/td><td>Definitely<\/td><td>Yes<\/td><\/tr><tr><td>Michael<\/td><td>8<\/td><td>30% &#8211; 50%<\/td><td><strong>Yes, it helped me get a positive response<\/strong><\/td><td>Definitely<\/td><td>Yes<\/td><\/tr><tr><td>Mike<\/td><td>9<\/td><td>50% &#8211; 70%<\/td><td><strong>Yes, it helped me get a positive response<\/strong><\/td><td>Definitely<\/td><td>Yes<\/td><\/tr><tr><td>Jay<\/td><td>10<\/td><td>30% &#8211; 50%<\/td><td>No, I did not see any impact yet<\/td><td>Definitely<\/td><td>Yes<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-left has-regular-font-size\">Average Rating: 8.6&nbsp; &nbsp; &nbsp; &nbsp; Average Time Saved: 41%&nbsp; &nbsp; &nbsp; &nbsp; Additional Pipe Created: $26M<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-how-does-it-perform-against-other-tools\"><strong>How does it perform against other tools?<\/strong><\/h2>\n\n\n\n<p>In less than 12 months, <a href=\"https:\/\/www.g2.com\/categories\/ai-sales-assistant?tab=highest_rated\">Humantic AI has become a top 10 sales AI tool on G2<\/a>. Out of a total of 193.<\/p>\n\n\n\n<p>Along the way, it has beaten massively popular tools like Clari, 6Sense, ZoomInfo etc. It was termed the highest performer in its category and is now well on its way to becoming a top 5 sales AI tool, behind only Hubspot, Dooly, and the like.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/07\/G2-rank-6-1024x577.jpeg\" alt=\"Humantic AI's buyer intelligence solution ranks #6 among 200 AI Sales Assistants in G2\" class=\"wp-image-674\" srcset=\"https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/07\/G2-rank-6-1024x577.jpeg 1024w, https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/07\/G2-rank-6-300x169.jpeg 300w, https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/07\/G2-rank-6-768x433.jpeg 768w, https:\/\/humantic.ai\/blog\/wp-content\/uploads\/2023\/07\/G2-rank-6-1536x866.jpeg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>In the soon to be released G2 Spring 2023 ratings, Humantic AI has gone on to become a top 5 Momentum product. The only 4 products with more momentum than Humantic AI are Clari Copilot, Zoominfo, Scratchpad and Hubspot.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-is-it-being-adopted-widely\"><strong>Is it being adopted widely?<\/strong><\/h2>\n\n\n\n<p>Industry leaders and pioneers across a variety of sectors are adopting Buyer Intelligence today. They include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>World\u2019s most renowned sales training firm&nbsp;<\/li><li>World\u2019s most well-known football club<\/li><li>World\u2019s most well-known Financial Services company<\/li><li>2 Fortune 100 companies<\/li><li>Dozens of Series A, B, C startups<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Based on the data and the response from customers, industry experts and the market at large, we believe that Buyer Intelligence is an idea whose time has come.<\/p>\n","protected":false},"author":3,"featured_media":676,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-606","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-other"},"_links":{"self":[{"href":"https:\/\/humantic.ai\/blog\/wp-json\/wp\/v2\/posts\/606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/humantic.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/humantic.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/humantic.ai\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/humantic.ai\/blog\/wp-json\/wp\/v2\/comments?post=606"}],"version-history":[{"count":22,"href":"https:\/\/humantic.ai\/blog\/wp-json\/wp\/v2\/posts\/606\/revisions"}],"predecessor-version":[{"id":688,"href":"https:\/\/humantic.ai\/blog\/wp-json\/wp\/v2\/posts\/606\/revisions\/688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/humantic.ai\/blog\/wp-json\/wp\/v2\/media\/676"}],"wp:attachment":[{"href":"https:\/\/humantic.ai\/blog\/wp-json\/wp\/v2\/media?parent=606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/humantic.ai\/blog\/wp-json\/wp\/v2\/categories?post=606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/humantic.ai\/blog\/wp-json\/wp\/v2\/tags?post=606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}