We’ve all been there: the perfectly crafted pitch, full of data and proof points, falls flat. The buyer isn’t disengaged because your solution is wrong, but because your approach is. You presented the “what” perfectly, but you missed the “how” and the “why”. The “how” they prefer to communicate, and the “why” this problem matters to them right now. This is the fundamental gap between traditional selling and modern, human-centric sales. Closing it requires moving…

You’ve done everything right. The champion loves you, the business case is airtight, and you’ve beaten the competitor on every feature. Yet, the deal sits stagnant. The calendar ticks past the forecasted close date, and your emails are met with radio silence or vague replies. The problem isn’t a competitor. It’s not the price. The problem is often a silent, more insidious foe: buyer indecision. In complex B2B sales, the cost of deciding internal politics,…

The Growing Pressure to Prove Sales Tech ROI AI spending is booming — but is it delivering? Enterprise spending on AI tools surged 6x in 2024, yet 63% of companies were underconfident in hitting their revenue goals. Today, AI’s big promise is colliding head-on with the tough reality of inflated expectations, vague attribution, and thin measurement frameworks. Gartner predicts that, by 2025, nearly 30% of AI projects will be discarded post proof-of-concept stage. And, the…