Jay Askinasi

Wildcard
DISC Type : sic

Chief Revenue Officer at Paramount

United States

Overview

Jay Askinasi is the Chief Revenue Officer at Paramount, leading its advertising sales and digital-first monetization strategy. His career spans leadership roles at Roku and Publicis Groupe, establishing him as an expert in ad tech, data-driven platforms, and the converged video landscape.... Show More

Personality Overview

Requires Proof

Curious But Skeptical

Friendly But Slow

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Streaming Monetization
His career at Roku and now Paramount is centered on driving revenue and growth for streaming platforms through innovative advertising strategies.
Ad Tech Evolution
He has deep experience across programmatic, data platforms, and mobile ad tech, and speaks on modernizing advertising for the digital age.
Data-Driven Advertising
Leveraging data-driven insights to inform commercial strategy and create unified advertising platforms is a core part of his leadership role at Paramount.
Cross-Platform Measurement
Has spoken on the industry challenge of creating consistent targeting and measurement standards across linear TV, streaming, and digital video.
Family and Community
Public records show he is a husband and father of three, suggesting a focus on family life outside his professional responsibilities.
Maryland Terrapins
[Predicted] As an alumnus of the University of Maryland, he likely follows and supports their collegiate sports teams.

Media Appearances

Paramount Hires Jay Askinasi as Chief Revenue Officer. Featured in The Hollywood Reporter

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Episode 86: Jay Askinasi tells us whether Roku is a streaming platform, an ad …. Featured in Spotify

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Paramount Sees Ad Battle Amazon, Google, But Faces Tricky Sales …. Featured in Variety

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Jay Askinasi to lead Paramount ad sales. Featured in Ad Age

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Work History

11-2025
Chief Revenue Officer at Paramount
4-2024
Advisor at SC Holdings
4-2024 - 10-2025
SVP, Head of Global Media Revenue & Growth at Roku
1-2023 - 4-2024
Chief Executive Officer, PMX US at Publicis Groupe
9-2021 - 3-2024
Board Member at CitrusAd

Education

BA from University of Maryland

More Information

Social Presence :

Prographics :

Exp : 5 Location : United States Job Level : Leadership Designation : Chief Revenue Officer at Paramount
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Insights For Selling To Jay

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Persuade objectively how your product will help them achieve their goals
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jay is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Jay

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Jay move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Jay take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You now know Jay better than 99% of their friends. Would you like to do the same for other prospects?

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