Marcy Campbell

Pioneer
DISC Type : DSI

Chief Revenue Officer (CRO) at AppFolio

San Francisco Bay Area, United States

Overview

Marcy Campbell is the Chief Revenue Officer at AppFolio, a seasoned revenue leader with over 30 years of experience scaling businesses in fintech, SaaS, and cloud computing. A graduate of the University of Hartford, she has a proven track record driving growth... Show More

Personality Overview

Dynamic But Sincere

Decisive But Friendly

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Customer Journey
At AppFolio, her role expanded to lead the entire end-to-end customer experience, including sales, onboarding, customer success, and support.
Revenue Growth
As a multi-time CRO for high-growth tech companies like AppFolio and Boomi, she specializes in building and scaling global revenue-generating strategies.
Real Estate Tech
Her current role is focused on delivering technology solutions and AI-driven automation for the real estate industry.
Go-to-Market Strategy
Brings deep expertise in go-to-market strategy to her board member positions at tech companies like Code Climate and NextRoll.
Supporting Women
She serves as a board advisor for the Asian University for Women and acts as a mentor for the Cherie Blair Foundation.
Data-Driven Leadership
Described as a strong advocate for data-driven decision-making in organizational leadership by colleagues and industry peers.

Media Appearances

Marcy has no verified media appearances

Work History

8-2024
Chief Revenue Officer (CRO) at AppFolio
5-2022 - 1-2024
Chief Revenue Officer (CRO) at Boomi
1-2022 - 1-2024
Board Member at Code Climate
8-2021 - 9-2022
Board Member at NextRoll
3-2021 - 5-2022
Senior Vice President Global Sales, Professional Services at PayPal

Education

BA History from University of Hartford

More Information

Social Presence :

Prographics :

Exp : 6 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Chief Revenue Officer (CRO) at AppFolio
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Insights For Selling To Marcy

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcy is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Marcy

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Marcy move?

  • They are generally fast movers and can take quick decisions
  • Can Marcy take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You now know Marcy better than 99% of their friends. Would you like to do the same for other prospects?

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