Matt Plank
Energizer · DISC type IChief Revenue Officer (CRO) at Rippling
📍 San Francisco, California, United States
Matt Plank is the Chief Revenue Officer at Rippling, where he has overseen all revenue functions since the company had $0 in revenue. A seasoned sales leader who previously managed large enterprise teams at Zenefits, he holds a Bachelors degree from California State University, Chico.
He has a strong professional relationship with CEO Parker Conrad, having worked with him at both Rippling and Zenefits, and considers him the best founder in the business. Matt follows major publications like The New York Times and Harvard Business Review to stay informed.
Unique fact: Matt joined Rippling on day one of its revenue journey and has been pivotal in scaling the companys sales and go-to-market strategy.
Experience
17 Years
Current Role
Chief Revenue Officer (CRO)
Job Level
Leadership
Location
San Francisco, California, United States
Personality Overview
Personality insights not availableWe need more social data to generate the DISC analysis and selling playbook. The professional details below are still available.
Priorities
Topics Matt cares about
Revenue Scaling
He has been instrumental in growing Rippling's revenue from zero and has spoken publicly on the playbook for scaling to the first $100M.
Go-to-Market Strategy
He manages a wide range of functions including direct sales, channel sales, solutions consulting, and revenue operations, shaping how the product reaches customers.
Founder Collaboration
He has a decade-plus working relationship with CEO Parker Conrad across two different companies and has publicly praised his leadership and vision.
Integrated Solutions
He has shared his perspective on the value of integrated platforms versus choosing multiple "best-of-breed" standalone solutions for business needs.
Bay Area Sports
[Predicted] Given his education in Northern California and long-term career in the Bay Area, he likely follows local teams like the 49ers or Giants.
Career
Work history
2-2023
Chief Revenue Officer (CRO)
Rippling
5-2017 - 2-2023
VP Sales
Rippling
6-2016 - 4-2017
Director of Channel Sales
Zenefits
6-2015 - 6-2016
Director of Enterprise Sales
Zenefits
12-2014 - 5-2015
Enterprise Sales Manager
Zenefits
In the press
Media appearances
Rippling's CRO on Why Founders Should Not Create Sales Playbooks. Featured in Spotify
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Matt Plank, Rippling's CRO: How to Build an Enterprise Sales Machine. Featured in YouTube
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The Secret to Scalable Sales (w/ Rippling's Matt Loop and Matt Plank). Featured in YouTube
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The Revenue Playbook: Rippling's Top 3 Growth Tactics at Scale. Featured in SaaStr
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Matt Plank, Rippling's CRO: How to Build an Enterprise Sales Machine. Featured in The Twenty Minute VC
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Revenue Playbook: Rippling's Top 3 Growth Tactics at Scale. Featured in SaaStr
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Rippling's Top 3 Growth Tactics at Scale with Rippling CRO Matt Plank. Featured in YouTube
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Education
2004 - 2008
Bachelors
California State University, Chico
Social presence
Strengths
Matt's biggest strengths
Need For Autonomy: Matt delivers best results when working with low supervision.
Action Orientedness: Matt has a strong ability to get things done.
Teamwork Skills: Being a team player comes naturally to Matt.