Matt Plank

Energizer
DISC Type : I

Chief Revenue Officer (CRO) at Rippling

San Francisco, California, United States

Overview

Matt Plank is the Chief Revenue Officer at Rippling, where he has overseen all revenue functions since the company had $0 in revenue. A seasoned sales leader who previously managed large enterprise teams at Zenefits, he holds a Bachelors degree from California... Show More

Personality Overview

Big Picture Person

Believer

Informal

They are people oriented, friendly and like creating new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Revenue Scaling
He has been instrumental in growing Rippling's revenue from zero and has spoken publicly on the playbook for scaling to the first $100M.
Go-to-Market Strategy
He manages a wide range of functions including direct sales, channel sales, solutions consulting, and revenue operations, shaping how the product reaches customers.
Founder Collaboration
He has a decade-plus working relationship with CEO Parker Conrad across two different companies and has publicly praised his leadership and vision.
Integrated Solutions
He has shared his perspective on the value of integrated platforms versus choosing multiple "best-of-breed" standalone solutions for business needs.
Bay Area Sports
[Predicted] Given his education in Northern California and long-term career in the Bay Area, he likely follows local teams like the 49ers or Giants.

Media Appearances

Rippling's CRO on Why Founders Should Not Create Sales Playbooks. Featured in Spotify

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Matt Plank, Rippling's CRO: How to Build an Enterprise Sales Machine. Featured in YouTube

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The Secret to Scalable Sales (w/ Rippling's Matt Loop and Matt Plank). Featured in YouTube

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The Revenue Playbook: Rippling's Top 3 Growth Tactics at Scale. Featured in SaaStr

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Matt Plank, Rippling's CRO: How to Build an Enterprise Sales Machine. Featured in The Twenty Minute VC

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Revenue Playbook: Rippling's Top 3 Growth Tactics at Scale. Featured in SaaStr

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Rippling's Top 3 Growth Tactics at Scale with Rippling CRO Matt Plank. Featured in YouTube

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More Information

Social Presence :

Prographics :

Exp : 17 Location : San Francisco, California, United States Job Level : Leadership Designation : Chief Revenue Officer (CRO) at Rippling
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Avoid overloading them with too much detail
  • Don’t assume a yes just because they have not said no
  • Avoid ifs and buts, don’t talk too much about the risks etc.

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Matt

  • They are unlikely to say no directly, you have to make that decision yourself.

When Cold Calling

When Writing An Email


Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Matt take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You now know Matt better than 99% of their friends. Would you like to do the same for other prospects?

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