A. W. Trask

Judge
DISC Type : Dc

Chief Marketing Officer at Summit Professional Education

Miami, Florida, United States

Overview

A. has no verified overview

Personality Overview

Quality Focused

Objective Thinker

Demanding

More than the product, they care about the impact of the product.  They take a lot of pride in personal achievements. They respond well to strong and respectful communication.

Topics They Care About

A. has no verified topics they care about

Media Appearances

A. has no verified media appearances

Work History

9-2025
Chief Marketing Officer at Summit Professional Education
8-2024 - 9-2025
Executive Director at Coeur Capital LLC
7-2024
Global Head, Digital at Cintana Education
7-2020 - 3-2021
Vice President, Marketing Analytics, Digital, and Trading Desk at Kaplan
12-2019 - 7-2020
Vice President, Marketing Analytics, Digital, and Trading Desk at Kaplan Higher Education

Education

2025 - 2029
Doctorate from Université TÉLUQ
2014 - 2014
Master of Science (M.Sc.) from Northwestern University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Miami, Florida, United States Job Level : Leadership Designation : Chief Marketing Officer at Summit Professional Education
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Insights For Selling To A. W.

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Make sure that you circle back fast on any action items, it wins their trust
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with A. W. is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from A. W.

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will A. W. move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can A. W. take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And A. W.

Personality Compatibility


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