Aaron Link

Questioner
DISC Type : c

Senior Director, Value Advisory at Coupa

Apex, North Carolina, United States

Overview

Aaron has no verified overview

Personality Overview

Price-Sensitive

Value Seeker

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to do thorough analysis of any situation.

Topics They Care About

Aaron has no verified topics they care about

Media Appearances

Aaron has no verified media appearances

Work History

3-2026
Senior Director, Value Advisory at Coupa
4-2025 - 3-2026
Director of Value Advisory at GEP Worldwide
5-2021 - 4-2025
Senior Director, Strategic Value Advisory Services at Coupa Software
6-2013 - 5-2021
Director, Value Engineering at SAP Ariba
9-2012 - 5-2013
Sr. Manager, Global Business Operations at IBM

Education

1995 - 1997
MBA from Syracuse University - Martin J. Whitman School of Management
1986 - 1990
BS from State University of New York at Oswego

More Information

Social Presence :

Prographics :

Exp : 23 Location : Apex, North Carolina, United States Job Level : Senior Designation : Senior Director, Value Advisory at Coupa
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Aaron

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Aaron take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Aaron

Personality Compatibility


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