Aaron Macdonald in

Aaron Macdonald

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Chief Marketing and Communications Officer at Sun Peaks Resort
📍 Kamloops, British Columbia, Canada

Aaron is the Chief Marketing and Communications Officer at Sun Peaks Resort, Canadas second-largest ski area. His 32-year career spans the action sports industry and includes founding and running a successful digital design agency, A3 Creative Solutions, for 13 years before joining the resorts executive team.

Outside of work, Aaron is passionate about outdoor sports, with personal interests that include snowboarding, skateboarding, mountain biking, and soccer. He describes himself as a creative problem solver at heart who thrives on building long-lasting relationships and delivering high-quality, cost-effective solutions.

He successfully ran his own creative design agency for over a decade before taking on a C-suite role at a major international resort.

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Experience
32 Years
Current Role
Chief Marketing and Communications Officer
Job Level
Leadership
Location
Kamloops, British Columbia, Canada
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Aaron cares about

Tourism Marketing
As the marketing head for a world-class destination, he focuses on enhancing brand recognition, fostering stakeholder connections, and ensuring a guest-first approach in all marketing strategies.
Brand Development
He has a deep history in building brands, from pivotal roles in the action sports industry to founding his own creative agency focused on brand experiences.
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Career

Work history

5-2024
Chief Marketing and Communications Officer
Sun Peaks Resort
4-2023 - 5-2024
Director of Marketing
Sun Peaks Resort
5-2024
Chief Marketing and Communications Officer
Sun Peaks Grand Hotel & Conference Centre
1-2010 - 4-2023
Owner / Creative Guy
A3 Creative Solutions
2008 - 2010
Brand Director
Option Snowboards
In the press

Media appearances

Sun Peaks Resort Appoints New Chief Marketing & Communications Officer. Featured in Sun Peaks Resort – Media Releases
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New Chief Marketing Officer of Sun Peaks Resort LLP, Aaron Macdonald Talks About His Promotion. Featured in Sun Peaks News
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Education

Aaron has no verified education history

Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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