Abba Biavati in

Abba Biavati

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Head of Strategy at Azoma
📍 United Kingdom

Abba Biavati is a strategy leader with over 15 years of experience building predictable revenue engines by integrating sales and analytics. As Head of Strategy and part of the founding team at Azom, he specializes in GTM strategy and RevOps. He holds a Masters degree from the University of London.

He was the first commercial hire at his current company, Azom, playing a pivotal role in the founding team.

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Experience
13 Years
Current Role
Head of Strategy
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Abba cares about

Generative AI Search
Actively discusses Generative Engine Optimisation (GEO) and how AI-powered search is fundamentally changing brand discoverability for major companies.
E-commerce Innovation
Featured as an innovator using AI to generate high-quality product content, boost conversion rates, and reduce cart abandonment for e-commerce retailers.
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Career

Work history

3-2024
Head of Strategy
Azoma
1-2023 - 2-2024
Business Development Lead
Digital Silk - Growing Brands Online
1-2021 - 12-2022
Senior Business Development and CRM Manager
Ouronyx
1-2018 - 12-2020
Global Expansion & Partnerships Manager
The Riki Dalal Group
9-2015 - 12-2017
European Sales & Partnerships Manager
The Riki Dalal Group
In the press

Media appearances

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Education
10-2023 - 9-2024
Master's degree
University of London
3-2012 - 6-2015
Bachelor's degree
University of East London
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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