Abhishek Prasad in

Abhishek Prasad

Evaluator · DISC type DCS
Founder at Rytstory.com
📍 Ghaziabad, Uttar Pradesh, India

Abhishek Prasad is the founder of Rytstory, where he leverages AI to help newsrooms enhance content strategy. With a background in Computer Science and experience leading digital transformation at HT Media and Economic Times, he specializes in audience growth and AI adoption. Colleagues describe him as sincere, hardworking, and innovative.

He is passionate about training media professionals and has served as an instructor and facilitator for global newsroom leaders through programs like JournalismAI (LSE Polis) and Decoded HK, focusing on simplifying AI and data concepts.

Unique fact: Abhishek helps democratize advanced analytics and newsroom AI, making sophisticated data tools accessible to publishers of all sizes.

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Experience
18 Years
Current Role
Founder
Job Level
Leadership
Location
Ghaziabad, Uttar Pradesh, India
Personality Overview

How Abhishek shows up

Quality Focused
Fast But Analytical
Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Priorities

Topics Abhishek cares about

AI in Newsrooms
His company, Rytstory, is an AI-driven platform for newsrooms. He frequently posts about the intersection of AI, editorial strategy, and content creation.
Content Distribution
He emphasizes the shift from search to AI-driven discovery, particularly focusing on platforms like Google Discover as the new frontier for storytelling and audience reach.
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Career

Work history

5-2023
Founder
Rytstory.com
4-2023
Newsroom AI & Growth Expert
Self-employed
7-2021
External Facilitator - Data & AI
Decoded
7-2019 - 4-2023
Head of Analytics and AI
HT Media Ltd
3-2020 - 9-2020
Head of Digital Subscriptions - Livemint.com
HT Digital Streams
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
IPBA
Indian Institute of Management, Indore
Computer Science
West Bengal University of Technology, Kolkata
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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