Abi White

Trailblazer
DISC Type : ID

Trustee at Crossways Counselling Service

London, England, United Kingdom

Overview

Abi White is the Senior Head of Individual Supporters & Events at The Kings Trust, an expert in charity fundraising with a track record of growing income portfolios. An alumna of the University of Oxford, she is praised for being a people-focused and solutions-oriented leader.

Outside of work, Abi serves as a Trustee for Crossways Counselling Service, a charity providing accessible mental health support. She is married with a young daughter and supports her husbands work at Greenpeace, which focuses on understanding donor motivations.

Her Destination Unknown campaign successfully raised over £1 million and was nominated for a prestigious British Journalism Award.

Personality Overview

Friendly But Fast

Values Relationships

Persuasive

They respond better to a combination of speed and relationship.  They are more likely to be open to unproven but exciting technologies. They like to keep things under control.

Topics They Care About

Charity Fundraising
Leads a team managing an £8m portfolio at The King's Trust, specializing in increasing long-term unrestricted income through individual giving, legacies, and events.
Leadership Development
Selected for the 2024-25 Elischer Foundation 'Future Leaders' programme and is described by colleagues as an effective, kind, and fair leader.
Youth Empowerment
Her work at The King's Trust directly supports young people. She also encourages her daughter's development through a subscription to the Fearless Girls Club box.

Media Appearances

Abi has no verified media appearances

Work History

9-2023
Trustee at Crossways Counselling Service
4-2022
Senior Head of Individual Supporters & Events at The King's Trust
4-2024 - 3-2025
Mentee at The Elischer Foundation
5-2017 - 4-2022
Director Of Client Services at Black Bear Creative Ltd
3-2015 - 5-2017
Senior Account Director at The Clarion Portfolio

Education

1998 - 2001
MA from University of Oxford
2001 - 2002
MSc from University of Bristol

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Trustee at Crossways Counselling Service
URL has been copied!

Insights For Selling To Abi

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Give them control of the sales process
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Abi is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Abi

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Abi move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Abi take some risk or not?

  • They can take risks if necessary.

You And Abi

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.