Abitha Amruth

Commander
DISC Type : D

Founding Enterprise AE, India at Figma

Bengaluru, Karnataka, India

Overview

Abitha Amruth is the Founding Enterprise Account Executive for Figma in India, specializing in enterprise SaaS solutions. With a successful background at LinkedIn and Coursera, she has a history of overachieving sales targets and has earned an MBA from Indiana University of Pennsylvania. Colleagues describe her as strategic, diligent, and a go-getter.

Outside of her enterprise tech role, Abitha is keenly interested in the real-world application of artificial intelligence. She follows developments in AI-powered healthcare diagnostics in India and is personally invested in mastering prompt engineering, viewing it as a critical skill in the evolving tech landscape.

She was the first enterprise hire for Figma in India, tasked with building the business from the ground up.

Personality Overview

Very Quick

Decisive

Risk-Taker

They do not care very much about building rapport or relationships.  They prefer to move quickly, and expect the same from others. They put a lot of effort into ensuring personal success.

Topics They Care About

Enterprise SaaS
Her career at Figma, Coursera, and LinkedIn has been focused on collaborating with enterprise customers to map their business needs to SaaS solutions.
AI in Healthcare
She has publicly shared her interest in how AI-powered diagnostics are improving healthcare access in India, highlighting startups in the space.
Scaling in India
As the first enterprise hire for Figma in India, she is focused on thoughtfully scaling the business and contributing to the local tech ecosystem.

Media Appearances

Abitha has no verified media appearances

Work History

1-2026
Founding Enterprise AE, India at Figma
5-2024 - 1-2026
Large Enterprise Account Executive at Coursera
10-2020 - 5-2024
Senior Account Director at LinkedIn
7-2019 - 9-2020
Account Director at LinkedIn
4-2018 - 6-2019
Relationship Manager at LinkedIn

Education

2013 - 2015
MBA from Indiana University of Pennsylvania
2010 - 2013
BBM from Christ University, Bangalore

More Information

Social Presence :

Prographics :

Exp : 9 Location : Bengaluru, Karnataka, India Job Level : Middle Designation : Founding Enterprise AE, India at Figma
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Insights For Selling To Abitha

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Abitha is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Abitha

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Abitha move?

  • If convinced, they can reach decisions quite fast.
  • Can Abitha take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Abitha

Personality Compatibility


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