Adam Binks

Collaborator
DISC Type : si

Chief Executive Officer at Syrenis

Atlanta Metropolitan Area, United States

Overview

Adam Binks is the CEO of Syrenis, where he focuses on transforming enterprise consent and preference management into a commercial advantage. With over 25 years of tech industry experience, he specializes in helping firms in finance, healthcare, and insurance leverage privacy for growth. Colleagues describe him as a leader with clarity and confidence.

As CEO of his previous company, SysGroup, he became the youngest chief executive of an AIM-listed company on the London Stock Exchange and was named to Insiders "42 Under 42" list.

Personality Overview

Example Driven

Good Listener

Fair-minded

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  Win-win scenarios can appeal strongly to them. They are more likely to go for proven solutions.

Topics They Care About

Privacy as Growth
Champions the view that consent management is not a compliance cost but an underpriced growth asset for large enterprises, as stated in his professional mission.
Enterprise Consent
Passionate about building robust preference architectures for Fortune 500 companies to improve customer retention, engagement, and audit-readiness.
AI Data Governance
He has written about the emerging high-risk consent challenges in specialized fields like AI-assisted underwriting in the insurance industry.

Media Appearances

Syrenis appoints Adam Binks as new Chief Executive Officer. Featured in Channel Life

See Now

Work History

2-2025
Chief Executive Officer at Syrenis
10-2024 - 1-2025
Executive Director at Syrenis
7-2023
Board Advisor & Non Executive Director at Orbital Internet Group Ltd
4-2018 - 7-2023
Chief Executive Officer at SysGroup PLC
8-2014 - 4-2018
Chief Operating Officer at SysGroup PLC

Education

Education details unavailable from University of the Real World

More Information

Social Presence :

Prographics :

Exp : 26 Location : Atlanta Metropolitan Area, United States Job Level : Leadership Designation : Chief Executive Officer at Syrenis
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • If possible, involve their colleagues in the sales process

DONT's

  • Don’t get into excessive details unless prompted
  • Don’t give the impression of being unproven or risky
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Adam

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Adam take some risk or not?

  • They are unlikely to take many risks.

You And Adam

Personality Compatibility


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