Adam Hughes

Sharpshooter
DISC Type : CD

Chief Financial Officer at Dean Group

London, England, United Kingdom

Overview

A commercial and strategic finance leader with 25 years of experience scaling global businesses in the retail, leisure, and hospitality sectors. His career includes CFO roles at F1 Arcade and The Light, demonstrating expertise in driving growth for both FTSE 100 and private equity-backed companies. He is a graduate of the University of Warwick.



He has extensive experience across diverse operating models including owned, franchise, management agreements, and joint venture partnerships.

Personality Overview

Precise But Practical

ROI Driven

Thorough Evaluator

They are not always relationship oriented.  They prefer to be the ones controlling the conversation or defining the terms. More than the product, they care about the impact of the product.

Topics They Care About

International Expansion
Has a proven track record of scaling international divisions for global, fast-growing businesses in the leisure and hospitality sectors.
PE-Backed Ventures
Possesses significant experience as a finance leader within privately owned, private equity-backed companies, focusing on growth and scalability.
Hospitality Finance
His career is centered on the leisure and hospitality industries, with senior finance roles at F1® Arcade, The Light, and Soho House & Co.

Media Appearances

Adam has no verified media appearances

Work History

3-2026
Chief Financial Officer at Dean Group
6-2025 - 3-2026
Chief Financial Officer at F1® Arcade
12-2023 - 6-2025
VP - Global Finance at F1® Arcade
7-2022 - 11-2023
CFO at The Light
7-2019 - 7-2022
Finance Director - Europe at Soho House & Co

Education

1997 - 2000
BSc from University of Warwick
1995 - 1997
Education details unavailable from Island School

More Information

Social Presence :

Prographics :

Exp : 24 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Financial Officer at Dean Group
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Make sure that you circle back fast on any action items, it wins their trust
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Adam

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Adam take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Adam

Personality Compatibility


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