Aditya Elkunchwar

Visionary
DISC Type : Ds

Head of Business Engineering at Reddit, Inc.

United States

Overview

Aditya Elkunchwar is an AdTech leader who heads Business Engineering at Reddit. He specializes in building partner ecosystems and revenue-driving platforms through APIs and technical collaboration. Colleagues and partners often describe him as helpful, thorough, and easy to work with.

He holds a Masters degree in Data Science from Indiana University Bloomington and a Bachelor of Engineering from Nagpur University. His professional interests include major technology companies like Oracle and Microsoft.

He once scaled LinkedIns Matched Audiences Program from 3 to over 21 partners, which drove approximately $28 million in attributed revenue.

Personality Overview

Risk Tolerant

Early Adopter

Big Vision Person

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

AdTech Partnerships
Leads a team focused on helping technology partners, agencies, and advertisers seamlessly integrate with Reddit's advertising platform.
API Platform Strategy
His career focuses on scaling platform adoption through APIs, partner integrations, and enhancing the developer experience.
Building Engineering Teams
Actively hiring for his team at Reddit, he previously grew his team at LinkedIn from two to eight members in North America.

Media Appearances

Aditya has no verified media appearances

Work History

7-2025
Head of Business Engineering at Reddit, Inc.
7-2021 - 7-2025
Software Engineering Manager at LinkedIn
3-2021 - 6-2021
Staff Partner Engineer at LinkedIn
4-2018 - 2-2021
Senior Partner Engineer at LinkedIn
6-2016 - 4-2017
API Developer / Frontend Developer at Persistent Systems

Education

2015 - 2017
M.S. Data Science from Indiana University Bloomington
2003 - 2007
B.E. from Nagpur University

More Information

Social Presence :

Prographics :

Exp : 13 Location : United States Job Level : Mid-senior Designation : Head of Business Engineering at Reddit, Inc.
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Insights For Selling To Aditya

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Let them know of potential risks but suggest mitigation methods alongside
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aditya is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Aditya

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Aditya move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Aditya take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Aditya

Personality Compatibility


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