Aditya Gupta

Enigma
DISC Type : DCi

Head of Global Marketing at Maruti Techlabs

Ahmedabad, Gujarat, India

Overview

Aditya is a Global Marketing Head with over 17 years of experience driving revenue and growth for tech companies in SaaS, FinTech, and Cloud. A graduate of the Asia Pacific Institute of Management, he is also a visiting faculty member at NMIMS. Colleagues describe him as collaborative, strategic, and an inspiring leader.

He values strong team connections and creating memories during company offsites. As a podcast host, he explores topics like innovation and global leadership. Aditya is a proponent of recognizing the family support behind professional success and is dedicated to continuous learning, recently earning a new certification.

Unique fact: As a B2B marketer from a non-technical background, he recently completed the AWS Cloud Practitioner certification to deepen his technical expertise.

Personality Overview

Challenger

Friendly Yet Blunt

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Go-to-Market Strategy
This is a core specialty he lists in his profile and is the subject of a certification he holds.
B2B Buyer Behavior
He was recently a guest on a podcast discussing how buyer behavior varies across markets and the importance of localization for growth.
Revenue & Sales Alignment
He highlights increasing marketing's contribution to revenue from 10% to 73% by closely aligning with sales teams.

Media Appearances

Aditya has no verified media appearances

Work History

1-2024
Head of Global Marketing at Maruti Techlabs
1-2022 - 11-2023
AVP Marketing - National & International Markets at Netcore Cloud
9-2019 - 11-2021
Assistant Vice President Marketing at SBICAP Securities
4-2018 - 9-2019
Chief Manager - Marketing & Communications at Indiabulls Group
1-2017 - 3-2018
Senior Marketing Manager at Panamax Inc.

Education

2007 - 2009
PGPM from Asia Pacific Institute Of Management
2013 - 2014
Digital marketing from Delhi school of internet marketing

More Information

Social Presence :

Prographics :

Exp : 16 Location : Ahmedabad, Gujarat, India Job Level : Mid-senior Designation : Head of Global Marketing at Maruti Techlabs
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Insights For Selling To Aditya

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aditya is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Aditya

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Aditya move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Aditya take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Aditya

Personality Compatibility


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