Adrian Baber

Commercial Director at The Credit Protection Association Limited

📍 London Area, United Kingdom

As Commercial Director for The Credit Protection Association, Adrian Baber is focused on building B2B partnerships in credit management, debt collection, and procurement. His expertise is reinforced by his previous role as VP of International Sales at World Fuel Services and his specialized education.

He holds a foundation degree from the Institute of Chartered Shipbrokers, a professional body for the commercial shipping industry.

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Experience

29 Years

Current Role

Commercial Director

Job Level

Mid-senior

Location

London Area, United Kingdom

Personality Overview

How Adrian shows up

Communication Style

Decision Approach

Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Priorities

Topics Adrian cares about

Credit Management

His current role and professional headline are centered on providing credit management services that improve cash flow and track financial health for B2B clients.

B2B Partnerships

A core part of his stated professional focus is building B2B relationships to deliver credit, debt collection, and procurement services.

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Career

Work history

8-2026

Commercial Director

The Credit Protection Association Limited

10-1996

VP, International Sales (World Kinect Energy Services)

World Fuel Services

In the press

Media appearances

No media yetWe could not find public media appearances for this person.

Education

Foundation Degree

Institute of Chartered Shipbrokers

A Levels

Millfield School

Social presence

Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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Selling to Adrian?

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How to run the call and the meeting
His cold-calling profile and exact script
How to write an email that lands
How to negotiate and close

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During a call or a meeting

During followups, use phone or text if needed, they should be fine

DON'T

Don't take their patience for granted, avoid long-winding sermons

Stick to your standard pitch and qualifying script, don't try to wing it

Reveal the full meeting playbookFree. 10 seconds.

When cold calling

Pattern Interrupt: A polite and formal approach, that doesn’t sound over-friendly or too aggressive makes it hard for them to say no to you.

Pace: Slow down a little bit, especially if you are fast usually. Sound like a 'calming break from the day' person.

Reveal the cold-call scriptFree. 10 seconds.

When writing an email

Subject: To the point, formal

Length of mail: Short

Salutation: No Greeting: No. Tone of words: Confident with a formal touch. Bullet points: Could use. Closing line: Formally state your ask. Complimentary close: None or standard. Overall messaging: Focused on output

Reveal the full email formulaFree. 10 seconds.

Negotiating and closing

The secret to closing Adrian fast: Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either

How fast will Adrian move? They will want to understand things well but can move fast once they have a clear picture.

Reveal the closing strategyFree. 10 seconds.

★

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