Adrien Fromion in

Adrien Fromion

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Commercial Director at Grupo TAB
📍 León, Guanajuato, Mexico

Adrien Fromion is the Commercial Director at Grupo TAB, a leading distributor of Freightliner Trucks and Mercedes-Benz Buses in Mexico. With over nine years in the commercial vehicle industry, he leads strategic plans to increase market share and profitability. He holds an MBA from Macquarie Graduate School of Management.

Adrien has a diverse international background, having studied in Mexico, the United States, and Australia. His earlier career in marketing for technology and gaming companies like Electronic Arts indicates a strong foundation in brand launches and strategic promotion, a skill his colleagues have praised.

Unique fact: Before his success in the vehicle industry, Adrien was a key figure in establishing and consolidating the Electronic Arts brand in Mexico.

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Experience
18 Years
Current Role
Commercial Director
Job Level
Mid-senior
Location
León, Guanajuato, Mexico
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Adrien cares about

Market Share Growth
He is responsible for developing and executing strategic plans to increase market share, revenue, and profitability for Freightliner and Mercedes-Benz buses.
Commercial Vehicle Sales
He oversees the sales and customer service functions for Grupo TAB, managing large contracts and key client relationships in the heavy-duty truck and bus market.
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Career

Work history

1-2018
Commercial Director
Grupo TAB
11-2015 - 1-2018
Managing Director
Volvo Trucks & Buses Bajio (Grupo TAB)
1-2014 - 10-2015
Sales Manager / Gerente Comercial
Volvo Trucks & Buses Bajio (Grupo TAB)
6-2013 - 12-2013
Marketing Manager
Mindscape Asia Pacific Pty Ltd
2-2013 - 5-2013
Product Manager
Mindscape Asia Pacific Pty Ltd
In the press

Media appearances

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Education
2012 - 2013
Master of Business Administration (MBA)
Macquarie Graduate School of Management (MGSM)
2002 - 2006
BSBA
IUM
2005 - 2005
Bachelor of Science (BS)
Tecnológico de Monterrey
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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