Adrienne Upchurch MBA, CFP®, CLU®
Login to view DISC.Adrienne Upchurch is the founder and managing member of SmithConway, a Dallas-based financial services firm. She specializes in creating personalized strategies for legacy planning, risk management, and wealth accumulation for a national client base. A nationally recognized speaker and author, she holds an MBA from the University of North Texas and multiple professional designations, including CFP® and CLU®.
She is deeply involved in the financial industry as the past president of the Dallas/Fort Worth chapter of Women in Insurance and Financial Services (WIFS), where she continues to serve on the board. She is also a member of several national financial associations and is a sustainer member of the Junior League of Dallas.
Adrienne was recognized on the Forbes list for 2026 for her dedication and service to her clients.
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