Ahmed Elafifi
Login to view DISC.Ahmed Elafifi is a global beverage industry veteran with over 30 years of experience leading brands like Coca-Cola, Red Bull, and now Gorilla Energy as Group CEO. He specializes in global expansion, market turnarounds, and brand building, having led businesses in over 70 countries. He holds a Mechanical Engineering degree and executive credentials from IMD and Wharton.
A global citizen who has lived in 10 countries, Ahmed is passionate about creating social and economic value through business. He is an Austrian-Egyptian national, a citizenship he earned in recognition of his contributions to Austrias exports during his tenure at Red Bull. He is described as authentic and an out-of-the-box thinker.
He founded TranQuini, one of the worlds first relaxation beverage brands, effectively creating an entirely new beverage category.
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