Aidan McGrath

Commander
DISC Type : D

Head of Market Strategy at XOCEAN

Ireland

Overview

Aidan has no verified overview

Personality Overview

Impact-Driven

Candid & Clear

Strong-Willed

More than the product, they care about the effectiveness of the product.  They respond better to strong and respectful interactions. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Aidan has no verified topics they care about

Media Appearances

Aidan has no verified media appearances

Work History

5-2026
Head of Market Strategy at XOCEAN
12-2023 - 4-2026
Global Head of Sales Enablement at DTN
12-2022 - 12-2023
Global Head of Solutions Engineering at DTN
11-2019 - 11-2022
Sales Director EMEA at DTN
1-2018 - 11-2019
Sales Director UKIA at MeteoGroup

Education

2010 - 2011
MSc Strategic Sales Management from University College Dublin
3-2023 - 3-2024
Professional Diploma from UCD Michael Smurfit Graduate Business School

More Information

Social Presence :

Prographics :

Exp : 28 Location : Ireland Job Level : Mid-senior Designation : Head of Market Strategy at XOCEAN
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Insights For Selling To Aidan

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aidan is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Aidan

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Aidan move?

  • They can take decisions very fast if you manage to convince them.
  • Can Aidan take some risk or not?

  • The risks don’t matter much to them.

You And Aidan

Personality Compatibility


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