Alan Chapman

Captain
DISC Type : DS

Fractional CMO and founder of Accendo Marketing at Accendo Marketing

Greater Sydney Area, Australia

Overview

Alan Chapman is a Fractional CMO and the founder of Accendo Marketing, where he leverages over 25 years of experience to build smarter marketing systems for businesses. He specializes in combining proven marketing principles with AI and automation. Colleagues describe him as an innovative, creative, and exceptional leader with strong strategic vision.

He is building deep, hands-on expertise in how Artificial Intelligence can be integrated effectively within marketing, from strategy and execution to upskilling teams.

Personality Overview

Long-Term Thinker

Output-Driven

Decisive But Calm

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

AI in Marketing
He is deeply focused on integrating AI into marketing workflows and strategy, as shown by his recent professional development, certifications, and online posts on the topic.
Marketing Modernization
He founded his consultancy to help organizations modernize their marketing operations by combining strategic clarity with the intelligent use of AI and automation.
Future of Search
He actively follows the latest search news, including the impact of Google's AI mode on marketing traffic, which he discusses in his professional feed.

Media Appearances

Alan has no verified media appearances

Work History

8-2025
Fractional CMO and founder of Accendo Marketing at Accendo Marketing
4-2025 - 8-2025
Professional Development: AI in Marketing at Accendo Marketing
12-2022 - 2-2025
Senior Director Of Marketing & Communications - Asia Pacific at Robert Half
3-2018 - 12-2022
Senior Director - Marketing & Communications - Asia Pacific & Canada at Robert Half
3-2014 - 3-2018
Senior Director of Marketing & Communications - Asia Pacific at Robert Half

Education

2019 - 2019
Mini MBA from MiniMBA
2014 - 2014
The Looking Glass Experience from Melbourne Business School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Sydney Area, Australia Job Level : Leadership Designation : Fractional CMO and founder of Accendo Marketing at Accendo Marketing
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Insights For Selling To Alan

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alan is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Alan

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Alan move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Alan take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Alan

Personality Compatibility


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