Alan Furtado in

Alan Furtado

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Head - Segmento e CRM Empresas Digital at Santander Brasil
📍 São Paulo, São Paulo, Brazil

Alan Furtado is a Head at Santander Brasil, specializing in digital strategy, CRM, and product development for the SME segment. With a background in Production Engineering and an MBA, he has over nine years of experience leading major national and international projects. Colleagues describe him as qualified, competent, and dedicated.

He is passionate about technology, innovation, and inspiring people, aiming to make a positive impact. Alan is an active member of LIDE Futuro, a group of prominent business leaders from national and international corporations, reflecting his interest in high-level business strategy and networking.

Unique fact: Alan authored a publication on the economic viability of projects within the pharmaceutical industry.

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Current Role
Head - Segmento e CRM Empresas Digital
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Alan shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Alan cares about

CRM Strategy
His current role is Head of SME Segment and CRM. He recently completed a certification in Customer Relationship Management from ESPM, showing a focus on this area.
Digital Transformation
His career at Santander has been focused on developing strategies for remote and digital channels for business clients, indicating a deep expertise in banking digitalization.
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Career

Work history

1-2024
Head - Segmento e CRM Empresas Digital
Santander Brasil
3-2022 - 12-2023
Gerente - Produtos e Canais de Distribuição PJ
Santander Brasil
3-2021 - 3-2022
Gerente - Estratégia Canais Remotos e Digitais PJ
Santander Brasil
12-2020 - 3-2021
Consultor - Estratégia Digital PJ
Santander Brasil
10-2019 - 11-2020
Consultor - Estratégia Comercial Polos Empresas
Santander Brasil
In the press

Media appearances

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Education
1-2020 - 11-2021
Master of Business Administration - MBA
FIA Business School
2012 - 2017
Bacharel em Engenharia de Produção
Universidade Anhembi Morumbi
2010 - 2012
Técnico
ETEC - Escola Técnica Estadual de São Paulo
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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