Alastair Orchard

Enigma
DISC Type : dci

Co-Founder & CTO at dimax.cloud

Genoa, Liguria, Italy

Overview

Alastair leads Digital Enterprise Thought Leadership at Siemens and is the Co-Founder & CTO of dimax. cloud, a distributed manufacturing platform. He focuses on helping multinationals improve flexibility, cut costs, and accelerate their time-to-market. Alastair holds a degree in Chemical Engineering from Loughborough University.

Based in Genoa, Italy, he is a father of four who spends his spare time between the ocean and the mountains. He describes himself as a "Joyful Iconoclast, " indicating a passion for challenging conventional wisdom, and once took a "fun timeout" to appear in a series of TV and internet commercials.

He was featured in an advertising campaign for FinecoBank that garnered over 800, 000 hits on YouTube.

Personality Overview

Friendly Yet Blunt

Challenger

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Distributed Manufacturing
As the co-founder and CTO of dimax. cloud, he is building a platform to reduce cost, carbon, and complexity in supply chains through on-demand, localized production.
Digital Transformation
In his role at Siemens, he evangelizes the "Digital Enterprise" and works with major corporations on their digital transformation journeys, focusing on agility and efficiency.
Adaptive Production
He has recently recorded podcasts on the future of manufacturing, covering topics like software-defined automation, on-demand production, and achieving flexibility at scale.

Media Appearances

Alastair | dimax.cloud. Featured in dimax.cloud

See Now

Work History

5-2024
Co-Founder & CTO at dimax.cloud
2-2016
VP Digital Enterprise at Siemens Digital Industries
2-2015 - 1-2016
Director Digital Enterprise Project at Siemens PLM Software
10-2012 - 1-2015
Director Industry Management | Manufacturing Operations Management at Siemens
10-2012 - 3-2013
Actor :-) at FinecoBank

Education

1990 - 1994
Chemical Engineering from Loughborough University
1990 - 1992
A-Level from Yeovil College

More Information

Social Presence :

Prographics :

Exp : N/A Location : Genoa, Liguria, Italy Job Level : N/A Designation : Co-Founder & CTO at dimax.cloud
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Insights For Selling To Alastair

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alastair is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Alastair

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Alastair move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Alastair take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Alastair

Personality Compatibility


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