Alba Ruth Diaz is the Director of Customer Experience at Porvenir Pensiones y Cesantías, leveraging over nine years of expertise in the banking and insurance sectors. She is a strategist in designing and optimizing service models to enhance customer satisfaction, holding certifications in COPC and Advanced Negotiation from the Harvard Method.
Alba is deeply passionate about understanding customer needs, a dedication that she pursues both professionally and personally. She actively reads and shares valuable insights from books centered on customer connection and creating surprising, positive experiences, reflecting a genuine commitment to her field.
She successfully transitioned her career from strategic procurement and purchasing into leading customer experience.
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