Alba Ruth Diaz in

Alba Ruth Diaz

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Directora de experiencia de clientes at Porvenir Pensiones y Cesantías
📍 Bogota, D.C., Capital District, Colombia

Alba Ruth Diaz is the Director of Customer Experience at Porvenir Pensiones y Cesantías, leveraging over nine years of expertise in the banking and insurance sectors. She is a strategist in designing and optimizing service models to enhance customer satisfaction, holding certifications in COPC and Advanced Negotiation from the Harvard Method.

Alba is deeply passionate about understanding customer needs, a dedication that she pursues both professionally and personally. She actively reads and shares valuable insights from books centered on customer connection and creating surprising, positive experiences, reflecting a genuine commitment to her field.

She successfully transitioned her career from strategic procurement and purchasing into leading customer experience.

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Experience
24 Years
Current Role
Directora de experiencia de clientes
Location
Bogota, D.C., Capital District, Colombia
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Alba cares about

Customer Experience Strategy
Her entire career focuses on designing CX strategies for multi-channel service models in banking and insurance to improve NPS, FCR, CSAT, and CES.
Service Model Design
Specializes in designing and optimizing service models to build long-term customer relationships by placing the customer at the center of the business.
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Career

Work history

10-2024
Directora de experiencia de clientes
Porvenir Pensiones y Cesantías
9-2021 - 4-2024
Client Service Manager
Investta
8-2014 - 9-2020
Gerente Contact Center
BBVA en Colombia
4-2011 - 7-2014
Jefe área de Compras
BBVA en Colombia
1-2009 - 3-2011
Especialista Compras
BBVA en Colombia
In the press

Media appearances

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Education
8-2022 - 10-2023
Especialización en gerencia del servicio
Universidad de La Sabana
2013 - 2014
Especialista en Gerencia Estratégica
Universidad de La Sabana
2000 - 2003
Ingeniero de Sistemas
Universidad Manuela Beltrán
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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