Alejandra Escobar Oliva in

Alejandra Escobar Oliva

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Subgerente de marketing at El Mercurio
📍 Santiago, Santiago Metropolitan Region, Chile

Alejandra is a seasoned marketing leader with over 18 years of experience in corporate communications, advertising, and strategic marketing for major companies. Holding diplomas in Marketing and Business Management, she has spent a significant portion of her career at El Mercurio, leading large multidisciplinary teams and managing brand strategy.

Based on her social media activity, Alejandra is a concerned parent, taking an interest in the risks of social media for children. She is also a discerning consumer who is vocal about customer service standards and expects companies to be responsive to client needs.

Her unique background combines formal education in advertising and graphic design, giving her a holistic view of the marketing and communications landscape.

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Experience
27 Years
Current Role
Subgerente de marketing
Location
Santiago, Santiago Metropolitan Region, Chile
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Alejandra cares about

Brand Strategy
Has extensive experience in branding, having held roles like Head of Branding and Head of Marketing Branding at El Mercurio, focusing on strategic development.
Digital Marketing
Holds a diploma in Digital Marketing and has experience developing digital platforms for audience loyalty, including e-commerce initiatives.
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Career

Work history

9-2022
Subgerente de marketing
El Mercurio
5-2013
Jefe de Marketing Corporativo El Mercurio
El Mercurio
4-2010 - 4-2013
Jefe de Marketing Branding
El Mercurio
3-2008 - 5-2010
Jefe Branding
El Mercurio
9-2005 - 4-2008
Coordinadora Institucional
El Mercurio
In the press

Media appearances

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Education
Diploma Dirección Empresas de Servicios
Universidad Adolfo Ibáñez y Universidad de chile
Diseñadora Grafica
Universidad del Pacífico y IPP
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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