Alejandra N. Hernandez A.

Critic
DISC Type : C

Head Of Marketing & Communications at AIG

Mexico City, Mexico

Overview

Alejandra is a Marketing & Communications Director with over 18 years of experience in global and national corporations, specializing in integrated and digital marketing strategies. She has a proven track record in process re-engineering and media & communication strategy.

She is passionate about sharing knowledge and fostering environments for questioning and reflection, both within her teams and in broader forums. She enjoys attending industry events and discussing emerging technologies.

She coordinated the strategic project for "Smart Banking" (digital banking model) across Citibanamexs nationwide branches.

Personality Overview

Objective Thinker

Information Seeker

Critic

They enjoy working alone and do not rely on others very often.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Integrated Marketing
With over 18 years of experience, she focuses on creating integrated marketing strategies for brand recognition and effective communication.
Digital Transformation
Her past roles include leading projects for digital banking models and developing marketing technologies for digital sales channels.
AI Applications
Recently attended the #GenAIUnconference edition Mexico, indicating an interest in AI's strategic execution.

Media Appearances

Alejandra has no verified media appearances

Work History

5-2022 - 2-2025
Head Of Marketing & Communications at AIG
6-2016 - 3-2022
Chief Of Staff / Marketing Director at Banco Azteca
6-2014 - 5-2016
Marketing Manager - PMO Smart Banking at Citibanamex
11-2010 - 4-2014
Regional Product Marketing Manager at Grupo Industrial Lala
1-2009 - 10-2010
Marketing and Administrative Manager at Advanced Bionics

Education

2020 - 2021
Diploma from Universidad Iberoamericana, Ciudad de México
2012 - 2015
Master of Business Administration (MBA) from Universidad Iberoamericana, Ciudad de México

More Information

Social Presence :

Prographics :

Exp : 15 Location : Mexico City, Mexico Job Level : N/A Designation : Head Of Marketing & Communications at AIG
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Insights For Selling To Alejandra N.

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alejandra N. is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Alejandra N.

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Alejandra N. move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Alejandra N. take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Alejandra N.

Personality Compatibility


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