Alejandra N. Hernandez A. in

Alejandra N. Hernandez A.

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Head Of Marketing & Communications at AIG
📍 Mexico City, Mexico

Alejandra is a Marketing & Communications Director with over 18 years of experience in global and national corporations, specializing in integrated and digital marketing strategies. She has a proven track record in process re-engineering and media & communication strategy.

She is passionate about sharing knowledge and fostering environments for questioning and reflection, both within her teams and in broader forums. She enjoys attending industry events and discussing emerging technologies.

She coordinated the strategic project for "Smart Banking" (digital banking model) across Citibanamexs nationwide branches.

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Experience
15 Years
Current Role
Head Of Marketing & Communications
Location
Mexico City, Mexico
Personality Overview

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Priorities

Topics Alejandra cares about

Integrated Marketing
With over 18 years of experience, she focuses on creating integrated marketing strategies for brand recognition and effective communication.
Digital Transformation
Her past roles include leading projects for digital banking models and developing marketing technologies for digital sales channels.
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Career

Work history

5-2022 - 2-2025
Head Of Marketing & Communications
AIG
6-2016 - 3-2022
Chief Of Staff / Marketing Director
Banco Azteca
6-2014 - 5-2016
Marketing Manager - PMO Smart Banking
Citibanamex
11-2010 - 4-2014
Regional Product Marketing Manager
Grupo Industrial Lala
1-2009 - 10-2010
Marketing and Administrative Manager
Advanced Bionics
In the press

Media appearances

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Education
2020 - 2021
Diploma
Universidad Iberoamericana, Ciudad de México
2012 - 2015
Master of Business Administration (MBA)
Universidad Iberoamericana, Ciudad de México
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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