Alejandro Aramburu in

Alejandro Aramburu

Captain · DISC type DS
Go to market and Digital Transformation SME & Co-founder at Rubriko
📍 Zapopan, Jalisco, Mexico

Alejandro Aramburu is the Co-founder of Rubriko, specializing in go-to-market strategies and digital transformation for enterprises. With an MBA from Tecnológico de Monterrey, he focuses on Industry 4. 0, data strategy, and OT cybersecurity. Colleagues describe him as strategic, creative, and an extraordinary professional with invaluable business acumen and interpersonal skills.

Beyond his professional endeavors, Alejandro has a deep personal commitment to long-distance trekking. He has undertaken the Camino de Santiago pilgrimage on three separate occasions, reflecting a unique dedication to personal journeys and reflection. He believes in both organic evolution and creating ones own destiny.

He is a three-time pilgrim of the Camino de Santiago (the Way of St. James).

Read the full overview →
Experience
7 Years
Current Role
Go to market and Digital Transformation SME & Co-founder
Job Level
Leadership
Location
Zapopan, Jalisco, Mexico
Personality Overview

How Alejandro shows up

Output-Driven
Consummate Professional
Planner & Achiever

Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Priorities

Topics Alejandro cares about

Digital Transformation
His career is focused on helping enterprises lower friction and become digital, driving initiatives in Industry 4. 0 and data strategy.
Go-to-Market Strategy
A core part of his expertise and current role at Rubriko, focusing on demand generation, value proposition, and sales efficiency.
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Career

Work history

11-2022
Go to market and Digital Transformation SME & Co-founder
Rubriko
6-2022 - 11-2023
Chief Technology Officer
Epilog Digital Innovation
9-2022 - 11-2022
San James way Pilgrim (Pilgrimage) 3rd walk
El Camino de Santiago
9-2021 - 11-2022
San James way Pilgrim (Pilgrimage) 2nd walk
El Camino de Santiago
7-2020 - 10-2022
Director ABSA Enterprise
Grupo ABSA
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2014 - 2015
D1 Program Certificate @ IPADE
IPADE Business School
1998 - 2000
MBA
Tecnológico de Monterrey
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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