Alejo Blasco in

Alejo Blasco

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Head of Marketing at Lemon
📍 Argentina

Alejo Blasco is the Head of Marketing for Lemon, a leading crypto fintech in Latin America. He leads marketing and communication strategies for 5 million users across the region, drawing on his expertise in content management. He holds a Masters degree from and is a professor at Universidad Austral.

Outside of his corporate role, Alejo is passionate about social innovation and has managed communications for an NGO focused on empowering vulnerable communities. He is also a dedicated musician and content creator, expressing his creative side through various personal projects.

Alejo is a musician who has composed and published his own album, titled "Teide."

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Experience
10 Years
Current Role
Head of Marketing
Job Level
Mid-senior
Location
Argentina
Personality Overview

How Alejo shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Alejo cares about

Crypto Adoption
He focuses on integrating crypto with the traditional financial system and transparently reporting on its usage and adoption in Latin America.
Brand Community
Emphasizes the importance of building a strong community and connecting with the people behind the products, a key part of Lemon's brand strategy.
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Career

Work history

2-2025
Head of Marketing
Lemon
2-2021 - 2-2025
Head Of Communications
Lemon
8-2020 - 2-2021
PR & Media Integrator
Lemon
3-2019 - 10-2021
Coordinador de comunicación y proyectos
Amplitud
3-2019 - 3-2020
Jefe de redacción
Club Universitario de Buenos Aires
In the press

Media appearances

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Education
2019 - 2021
Maestría
Universidad Austral, Buenos Aires
2014 - 2017
Licenciatura
Universidad Austral, Buenos Aires
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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