Aletta leads Omnichannel Excellence at Boehringer Ingelheim, leveraging over 10 years of marketing expertise to drive digital transformation in pharma. Holding a Masters in Marketing, she aims to bring consumer-level personalization to healthcare. Colleagues describe her as professional, an expert, and a strong leader.
During her studies at McGill University, Aletta developed a strong interest in human rights, interning at the Canadian Council for Refugees to learn about immigration law and policy. Her time as a Global Ambassador at Hult further highlights her passion for international perspectives and communication.
Unique fact: Aletta was named a 2024 Healthcare Change Maker for her work in personalizing the patient and physician experience.
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