Alex Cho in

Alex Cho

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President, Personal Systems at HP
📍 Palo Alto, California, United States

As President of HPs Personal Systems, Alex Cho leads the global computing business, including PCs, software, and services. He is a recognized innovator, a graduate of Stanford University, and his teams are celebrated for their award-winning designs. His work focuses on shaping technology for the hybrid world.

Outside of his executive role, Alex is deeply committed to social impact. He serves on the boards of the HP Foundation and the Global Business Coalition for Education, and actively participates in community volunteering to advance digital equity and support educators through hands-on projects.

Unique fact: His team leads the industry in Red Dot design awards, winning the prestigious “Best of the Best” recognition in 2021.

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Experience
17 Years
Current Role
President, Personal Systems
Job Level
Mid-senior
Location
Palo Alto, California, United States
Personality Overview

How Alex shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Alex cares about

Future of Work
He is leading HP's ambition to define the future of work by creating experiences that make work more fulfilling, going beyond just device innovation.
Customer Experience
He recently celebrated HP's top ranking in the American Customer Satisfaction Survey, emphasizing the team's focus on prioritizing the customer and overall satisfaction (NPS).
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Career

Work history

6-2018
President, Personal Systems
HP
7-2014 - 6-2018
Vice President and General Manager, Commercial PCs
HP
6-2022
Board Director
VF Corporation
10-2018
Board Member
HP FOUNDATION
2018
Advisory Board Member
Global Business Coalition for Education
In the press

Media appearances

HP's Personal Systems President Alex Cho talks CES 2021. Featured in YouTube
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The Power of Why: HP's Alex Cho on Building a Winning Culture. Featured in YouTube
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Education
Master of Science
Stanford University
Bachelor of Science
Stanford University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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