Alex Craster
Login to view DISC.Alex Craster is the Managing Director at Craster, where he leads the design and manufacture of luxury products for the global hospitality industry. He has a background in Product Design from the Architecture Association and studied at the London Business School. Colleagues have described him as a "consummate professional. "
He is the second-generation owner of the family business, having taken it over from his father in 2004. Alex is driven by a philosophy of creating beautiful, intelligent, and durable products that enhance the guest experience. He is passionate about sustainability, ensuring products are built to last.
He is focused on innovating for the future of hospitality, including creating solutions for challenges like reducing single-use plastics and adapting service styles.
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