Alex Craster
Supporter · DISC type sAlex Craster is the Managing Director at Craster, where he leads the design and manufacture of luxury products for the global hospitality industry. He has a background in Product Design from the Architecture Association and studied at the London Business School. Colleagues have described him as a "consummate professional. "
He is the second-generation owner of the family business, having taken it over from his father in 2004. Alex is driven by a philosophy of creating beautiful, intelligent, and durable products that enhance the guest experience. He is passionate about sustainability, ensuring products are built to last.
He is focused on innovating for the future of hospitality, including creating solutions for challenges like reducing single-use plastics and adapting service styles.
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They are motivated by the potential impact of their decision on the organization. They are unlikely to become strong champions as they don't prefer pushing other people. They usually go by the book, following all rules and procedures.
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Steadiness (S)
Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.
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