Alex How
Group Chief Executive Officer at ValueLights
📍 Greater Preston Area, United Kingdom
Alex How is an ACA-qualified Group CEO leading two prominent North West-based digital retailers, Hedges Direct and Value Lights. With a strong background in commercial finance, he progressed through roles like Finance Director before taking the helm. He holds a Bachelors Degree from Durham University.
There is no publicly available information regarding Alexs personal hobbies or interests outside of his professional life. His focus appears to be on driving the growth of his companies.
He simultaneously leads two distinct e-commerce businesses in different sectors: horticulture (Hedges Direct) and home lighting (Value Lights).
Read the full overview →Experience
14 Years
Current Role
Group Chief Executive Officer
Job Level
Leadership
Location
Greater Preston Area, United Kingdom
Personality Overview
Personality insights not availableWe need more social data to generate the DISC analysis and selling playbook. The professional details below are still available.
Priorities
Topics Alex cares about
Digital Retail Growth
As the Group CEO for two SME digital retailers, Hedges Direct and Value Lights, he is focused on scaling e-commerce operations and market share.
Financial Leadership
Being ACA qualified, his career progression from finance director to CEO highlights a deep expertise in financial strategy and commercial management.
Career
Work history
7-2026
Group Chief Executive Officer
ValueLights
7-2026
Group Chief Executive Officer
Hedges Direct
8-2023 - 7-2026
Managing Director
Hedges Direct
8-2020 - 7-2023
Finance Director
Hedges Direct
9-2019 - 8-2020
Head Of Commercial Finance
Hedges Direct
In the press
Media appearances
No media yetWe could not find public media appearances for this person.
Education
2008 - 2011
Bachelor’s Degree
Durham University
2006 - 2008
A levels
Hutton Sixth Form
Social presence
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