Alex Kottoor in

Alex Kottoor

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Chief Revenue Officer at Smart Label Solutions (SLS)
📍 Houston, Texas, United States

Alex Kottoor is a passionate entrepreneur and the Chief Revenue Officer at Smart Label Solutions (SLS). With over two decades of experience, he specializes in go-to-market strategies for startups, having founded three companies with successful exits. His peers and team members describe him as an inspirational, tenacious, and passionate business leader.

Outside of his primary professional roles, Alex is an active advisor and mentor to fellow founders through his ventures, Dena Growth and Den. He is an investor in the restaurant funding company inKind and enjoys sharing his insights on sales and leadership. In a recent interview, he mentioned he enjoys getting on the treadmill.

Unique fact: Alex holds a patent for a "System & Method for Documenting Evidence. "

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Experience
3 Years
Current Role
Chief Revenue Officer
Job Level
Leadership
Location
Houston, Texas, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Alex cares about

Startup GTM Strategy
He identifies as "The 'Startup GTM' Guy" and founded Dena Growth to advise early-stage companies on go-to-market execution and avoiding common missteps.
Founder Mentorship
He created Dena Startup Lab, a community for founders, and Den, an "always-on startup advisor, " reflecting his passion for helping other entrepreneurs succeed.
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Career

Work history

4-2025
Chief Revenue Officer
Smart Label Solutions (SLS)
7-2025
Co-Creator
Dena
3-2024
Founder
Dena Startup Lab
9-2022
Founder & CEO
Dena Growth
7-2024
Investor
inKind
In the press

Media appearances

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Education
2000 - 2004
Eric Sprott School of Business | B.Com
Carleton University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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