Alex Lloyd in

Alex Lloyd

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Head of Marketing at Advanced Navigation
📍 Sydney, New South Wales, Australia

Alex Lloyd is the Head of Marketing at Advanced Navigation, bringing a twenty-year journey of blending creativity with rigorous, strategy-driven marketing. Educated at Melbourne Business School, he specializes in brand management and advertising effectiveness. Colleagues describe him as having world-class brand expertise, strategic vision, and strong commercial acumen, adept at driving business outcomes in high-growth tech environments.

Outside of his professional life, Alex is a proponent of continuous learning, recommending podcasts for research and professional development. He thrives in innovative environments and is motivated by working alongside high-caliber, talented people. He has a keen interest in the practical application of cutting-edge technology and its real-world impact.

He has transitioned from an Art Director at M&C Saatchi to a marketing leader in complex sectors like fintech and advanced navigation technology.

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Experience
9 Years
Current Role
Head of Marketing
Job Level
Mid-senior
Location
Sydney, New South Wales, Australia
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Alex cares about

Strategic Branding
Believes in grounding creativity in solid marketing training and business strategy to transform good marketing into great impact.
Marketing to Enterprise
Focuses on value-led marketing and storytelling to navigate complex B2B sectors like mining, emphasizing customer pain points over product specs.
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Career

Work history

8-2023
Head of Marketing
Advanced Navigation
6-2020 - 8-2023
Chief Marketing Officer
Shaype
9-2018 - 8-2023
Chief Marketing Officer
Hay
11-2016 - 12-2018
Director / Brand Strategist
Journey Destination Pty Ltd
5-2017 - 9-2018
Art Director / Brand
M&C Saatchi Australia
In the press

Media appearances

Advanced Navigation sets 'defining standard for autonomy'. Featured in Innovation AUS
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How to Market to the Mining Sector with Alex Lloyd from Advanced Navigation. Featured in YouTube
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Education
Master of Business Administration - MBA
Melbourne Business School
4-2023 - 5-2023
Advertising effectiveness
Master of Advertising Effectiveness
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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