Alex R. in

Alex R.

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Founder at The Retail Podcast
📍 London, England, United Kingdom

Ali Athar is a retail industry veteran who leverages extensive experience from Microsoft and Verizon, where he directed projects valued at over $1. 5 billion. He now helps clients stay relevant through consultancy, his firm RetailNews. AI, and as the host of The Retail Podcast. Colleagues describe him as entrepreneurial and knowledgeable.

Alis passion lies at the intersection of technology, retail, and media, which he channels into his podcast and connecting with global industry leaders. His role as Chairman for the Esports Fashion Group points to a keen interest in the convergence of digital entertainment, culture, and fashion.

He was recently named one of the 50 Global Retail Voices by the National Retail Federation (NRF) for 2026.

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Experience
9 Years
Current Role
Founder
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Alex cares about

Retail Innovation
As host of The Retail Podcast and founder of RetailNews. AI, he focuses on leveraging the latest trends and technologies to help retailers stay ahead of the curve.
Customer Experience
Focuses on transforming the customer journey by connecting digital funnels to physical events, drawing from his experience managing large-scale store projects.
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Career

Work history

2-2021
Founder
The Retail Podcast
4-2020 - 6-2025
Chairman Of The Board
Esports Fashion Group
8-2020 - 6-2023
Executive Director
Microsoft
2-2018 - 8-2020
World Wide Industry Director and Advisor Microsoft
Microsoft
11-2019
Advisory Board Member
Klevu Oy
In the press

Media appearances

The Retail Podcast Dives into the Unique Dynamics of Eastern and Western Retail. Featured in Access Newswire
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Education
2021 - 2021
Disruptive Strategy
Harvard Business School Online
2016 - 2016
Education details unavailable
altMBA
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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