Alex Rodriguez in

Alex Rodriguez

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President at YMMY
📍 Greater Tampa Bay Area, United States

As Head of Sales at Dent Global, Alex leads international teams with expertise in sales strategy and digital advertising. An author on service-led selling and a Babson College program alumnus, he focuses on building high-performing teams. People often describe him as dynamic, creative, versatile, and a strategic thinker.

With a Bachelor of Arts from the School of Visual Arts, Alex has a strong foundation in creative pursuits, including drawing and art history. His interests in creative powerhouses like The Walt Disney Company and Sony Music Entertainment suggest a deep appreciation for storytelling, visual arts, and innovative media.

He authored multiple books, including "Digital BACON, " based on his philosophy of driving revenue through selfless service rather than aggressive closing tactics.

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Experience
27 Years
Current Role
President
Location
Greater Tampa Bay Area, United States
Personality Overview

How Alex shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Alex cares about

Service-led Selling
His core professional philosophy, detailed in his books and personal introduction, is that selfless service, not aggressive closing, is the key to building trust and driving revenue.
Sales Leadership
In his current role, his focus has shifted from personal sales to leadership, stating his goal is to move from "closing deals to building deal-closers. "
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Career

Work history

1-2013
President
YMMY
5-2021 - 12-2022
President
Proventus Solutions
11-2003 - 1-2013
Director of Visual & Interactive
Remedy Television + Branded
2000 - 2003
Director of Broadcast Graphics
HSN
1999 - 2000
Motion Graphic Design (Freelancer)
Crush Digital
In the press

Media appearances

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Education
9-2019 - 9-2023
Bachelor's degree
Christian Life School of Theology Global
2020 - 2020
National Cohort 13 - Babson College
Babson College
1999 - 2000
Bachelor of Arts (B.A.)
School of Visual Arts
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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