Alex Russo

Judge
DISC Type : Dc

Founder and Lead Data Analyst at WYM Analytics

Lisbon, Lisbon, Portugal

Overview

A 3x founder with 20 years of experience in technology and marketing, specializing in building AI-powered businesses and providing world-class data analytics solutions. He studied Information Technology and is described as a highly motivated expert and a true mentor who helps businesses improve their processes and strategies.

He is a new father to twin daughters, Cassidy and Elizabeth. He is passionate about his mission to help AI-powered founders stay connected as humans, believing that people—not just technology—are the key to transforming businesses, a lesson he values deeply in his daily life.

At 41, he became a first-time father to twin girls.

Personality Overview

Objective Thinker

Demanding

Features Driven

They put a lot of effort into ensuring personal success.  They respond better to strong and respectful interactions. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

AI for Founders
As a three-time founder of AI-powered businesses, he has a stated mission to mentor and shape other founders entering the AI space.
Data-Driven CRO
As Founder and Lead Data Analyst at WYM Analytics, he drives Conversion Rate Optimization (CRO) strategies using data analysis to improve user experiences for clients.
Startup Mentorship
He is highly recommended as a business coach and mentor who provides strategic insight to entrepreneurs and CEOs to help them reassess and improve business processes.

Media Appearances

Alex has no verified media appearances

Work History

1-2020
Founder and Lead Data Analyst at WYM Analytics
1-2018 - 12-2019
Marketing Director at e-ducare
6-2016
Founder | Business Strategist | Startup Mentor at WebYourMind LIMITED
4-2015 - 3-2016
Software Development Engineer (Sr.) at Workday
4-2014 - 4-2015
Sr. Business Application Consultant at Version 1

Education

Information Technology from Università degli Studi di Milano-Bicocca
Information Technology from I.T.I.S. Altiero Spinelli

More Information

Social Presence :

Prographics :

Exp : 20 Location : Lisbon, Lisbon, Portugal Job Level : Leadership Designation : Founder and Lead Data Analyst at WYM Analytics
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship
  • Speak about competitive differentiation that your product offers

DONT's

  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Alex

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • If convinced, they can reach decisions quite fast.
  • Can Alex take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Alex

Personality Compatibility


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