Alex Shaw in

Alex Shaw

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Team Lead, Digital Services at JustGiving
📍 United Kingdom

Alex is a CRM professional with expertise in data analysis and strategy implementation at firms like JustGiving, Checkatrade, and Danone. He is an AgilePM® Practitioner with deep expertise in the Braze platform. Colleagues describe him as passionate, hardworking, supportive, and a great collaborator.

Outside of work, he enjoys trying new recipes, running, and spending time with his wife, Siobhan, and their son, Patrick. He is a continuous learner, having recently qualified as a Braze Digital Strategist and is currently taking an online course in SQL.

Unique fact: He has publicly shared his top tips for companies looking to bring in a new customer engagement platform, covering the entire process from RFP to post-implementation.

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Experience
12 Years
Current Role
Team Lead, Digital Services
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Decision Approach
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Priorities

Topics Alex cares about

Martech Implementation
He has extensive experience leading the selection and implementation of new engagement platforms, specifically migrating a complex project to Braze at Checkatrade.
Data-Driven CRM
He focuses on transforming CRM from a "blast and hope" approach to a complex, data-driven, and segmented plan to improve communication effectiveness.
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Career

Work history

11-2024
Team Lead, Digital Services
JustGiving
6-2024 - 10-2024
Head of Trade CRM
Checkatrade.com
6-2022 - 5-2024
Head of CRM Operations
Checkatrade.com
11-2020 - 5-2022
Senior CRM Manager
Checkatrade.com
1-2020 - 11-2020
Senior CRM & Loyalty Manager
The Big Table Group
In the press

Media appearances

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Education
2019 - 2019
Evening Course - JavaScript
City St George’s, University of London
2018 - 2018
Evening Course - Web programming using PHP/MySQL
City St George’s, University of London
2015 - 2015
Circus Street online digital training programme
GSM London
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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