Alex X. in

Alex X.

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Global Head of Customer & Consumer Digital Transformation at bp
📍 England, United Kingdom

Senior executive with over 20 years of experience leading digital transformation and customer growth for global brands like bp, Sonepar, and Inditex. He holds an MBA from Washington University in St. Louis and has also studied leadership at West Point.

A self-described digital native and innovator with an entrepreneurial spirit. He is passionate about leadership principles, having explored strategy in complex environments through his academic work at the United States Military Academy.

Unique fact: He was an academic visitor at the United States Military Academy at West Point, studying leadership in volatile and uncertain environments.

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Experience
23 Years
Current Role
Global Head of Customer & Consumer Digital Transformation
Job Level
Mid-senior
Location
England, United Kingdom
Personality Overview

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Priorities

Topics Alex cares about

Digital Transformation
This is a central theme of his career, focusing on B2B and B2C customer segments to drive growth and manage P&L for major global corporations.
Omni-Channel Experience
He has extensive experience building omni-channel operations and customer experiences from his leadership roles at retail giants Inditex and Kering.
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Career

Work history

8-2022
Global Head of Customer & Consumer Digital Transformation
bp
7-2021 - 8-2022
VP China Solutions Digital Portfolio Delivery, GM & Excretive Director of BP(Shanghai) Tech Co., Ltd
bp
1-2020 - 7-2021
Vice President of Digital and IT, Asia-Pacific & India
Sonepar
5-2019 - 1-2020
Head of Innovation, Asia-Pacific
Kering
10-2018 - 5-2019
Head of Digital & VP, Great China
Inditex
In the press

Media appearances

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Education
Master of Business Administration - MBA
Washington University in St. Louis - Olin Business School
Academic Vistor
United States Military Academy at West Point
Exchange
Peking University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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