Alexander Ioannou in

Alexander Ioannou

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Head of Brand at JustGiving
📍 Newcastle Upon Tyne, England, United Kingdom

Alexander Ioannou is the Head of Brand at JustGiving, with over 15 years of marketing experience for major European brands like Greggs and CompareTheMarket. He holds a Diploma from The Chartered Institute of Marketing. Colleagues describe him as personable, tenacious, and engaging.

Outside of marketing, he has led a varied life as an international rugby player, heavy metal band frontman, and amateur journalist. He currently hosts the "Iceberg Mentality" podcast, which shares inspirational stories of people overcoming adversity to find happiness and success.

Unique fact: Alexander is a Guinness World Record holder for participating in the longest-ever marathon game of rugby union.

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Experience
11 Years
Current Role
Head of Brand
Job Level
Mid-senior
Location
Newcastle Upon Tyne, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Alexander cares about

Brand Storytelling
As Head of Brand at JustGiving and previously at Greggs, he focuses on creating compelling narratives, such as the recent "Just Got Real" campaign featuring real fundraisers.
Charitable Fundraising
His current role is centered on celebrating and enabling fundraising. He is passionate about sharing the stories of people doing extraordinary things for causes they care about.
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Career

Work history

8-2024
Head of Brand
JustGiving
8-2019 - 8-2024
Brand Planning & Performance Lead
Greggs
3-2020 - 3-2021
Podcast Host
Iceberg Mentality
8-2017 - 8-2019
Senior Marketing Manager
comparethemarket.com
8-2015 - 8-2017
Marketing Manager, Planning & Performance
comparethemarket.com
In the press

Media appearances

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Education
2014 - 2016
Diploma
CIM | The Chartered Institute of Marketing
2014 - 2015
Professional Marketing Qualification
Cambridge Marketing College
2012 - 2013
IDM Certificate in Direct & Digital Marketing Principles
The Institute of Direct and Digital Marketing
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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