Alexandra Jovicic in

Alexandra Jovicic

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Head of Field Marketing at Sigma
📍 San Francisco, California, United States

Alexandra Jovicic is the Head of Global Field Marketing at Sigma, leading teams across North America, EMEA, and APAC. She specializes in driving business growth for AI and analytics software through field, partner, and demand marketing. People who have worked with her describe her as creative, strategic, and an incredible collaborator, and she holds an Honours Bachelor of Arts from the University of Toronto.

Originally from Canada, Alexandra relocated to a new country for her role at Sigma, embracing the challenge of adapting to a new city and even a new temperature scale. This experience highlights her adaptability and commitment to her professional growth.

In a previous role, she was the first marketing hire in Canada for Alteryx, where she successfully built the marketing function from the ground up.

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Experience
8 Years
Current Role
Head of Field Marketing
Job Level
Mid-senior
Location
San Francisco, California, United States
Personality Overview

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Priorities

Topics Alexandra cares about

Global Marketing Strategy
She leads global field marketing at Sigma, owning strategy for North America, EMEA, and APAC, and has a history of scaling programs across the Americas.
Driving Pipeline Growth
A core focus of her career, she drove over 120% year-over-year pipeline growth at Alteryx and consistently focuses on measurable business impact in her roles.
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Career

Work history

7-2025
Head of Field Marketing
Sigma
1-2023 - 7-2025
Senior Manager, Americas Regional Marketing
Alteryx
3-2021 - 1-2023
Head of Marketing, Canada
Alteryx
6-2019 - 3-2021
Marketing Manager, Demand Generation
OpenText
2-2018 - 6-2019
Customer Retention Marketing
SAS
In the press

Media appearances

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Education
Honours Bachelor of Arts
University of Toronto - Victoria University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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