Alexandra Jovicic is the Head of Global Field Marketing at Sigma, leading teams across North America, EMEA, and APAC. She specializes in driving business growth for AI and analytics software through field, partner, and demand marketing. People who have worked with her describe her as creative, strategic, and an incredible collaborator, and she holds an Honours Bachelor of Arts from the University of Toronto.
Originally from Canada, Alexandra relocated to a new country for her role at Sigma, embracing the challenge of adapting to a new city and even a new temperature scale. This experience highlights her adaptability and commitment to her professional growth.
In a previous role, she was the first marketing hire in Canada for Alteryx, where she successfully built the marketing function from the ground up.
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