Alfonso Lijó Carballeda

Critic
DISC Type : C

Jefe Nacional de Ventas at CONSERVAS DEL NOROESTE, S.A. (CONNORSA)

Pontevedra, Galicia, Spain

Overview

Alfonso Lijó Carballeda is a commercial leader with over 20 years of experience, currently serving as the National Sales Manager for CONSERVAS DEL NOROESTE, S. A. He directs national teams across the Retail and Horeca sectors and holds an Executive MBA and advanced negotiation certifications from Scotwork.

He is a seasoned professional focused on sales, marketing, and implementing effective distribution and promotion strategies to drive organizational growth and profitability.

Personality Overview

Objective Thinker

Information Seeker

Negotiator

They don’t appreciate bells and whistles unless backed by data.  They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

National Sales Leadership
Directs the national sales team at CONNORSA, defining commercial policies and strategies for both the Retail and Horeca channels.
Key Account Negotiation
Has extensive experience negotiating directly with major national retail chains in Spain, including Grupo Eroski, Vegalsa, Gadisa, and Carrefour.
Commercial Profitability
Focuses on analyzing market data and monitoring commercial and profitability KPIs to ensure business objectives are met.

Media Appearances

Alfonso has no verified media appearances

Work History

9-2022
Jefe Nacional de Ventas at CONSERVAS DEL NOROESTE, S.A. (CONNORSA)
4-2019 - 8-2022
Gerente de Cuentas Nacionales Zona Norte at Grupo Osborne
4-2017 - 3-2019
Jefe de Ventas Zona Norte at Grupo Osborne
4-2012 - 3-2017
Key Account Manager Senior Off-trade at Maxxium España SL
5-2009 - 4-2012
Key Account Manager Regional Off-trade at Maxxium España SL

Education

2010 - 2011
Master en Dirección y Administración de Empresas M.B.A. Executive from Escuela Europea de Negocios
3-2022 - 5-2023
Executive MBA from thePower

More Information

Social Presence :

Prographics :

Exp : 22 Location : Pontevedra, Galicia, Spain Job Level : N/A Designation : Jefe Nacional de Ventas at CONSERVAS DEL NOROESTE, S.A. (CONNORSA)
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Insights For Selling To Alfonso

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alfonso is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Alfonso

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Alfonso move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Alfonso take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Alfonso

Personality Compatibility


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