Alfonso Santiago
Login to view DISC.Alfonso Santiago is the CEO of Escala, an all-in-one CRM platform focused on empowering Hispanic small and medium-sized businesses. With an extensive background as the former COO of Open English and a degree in Industrial Engineering, he has deep expertise in leading high-performance teams and driving innovation. People often describe him as a visionary, professional, and super-positive manager.
Alfonso is deeply engaged with the technological revolution, particularly the impact of AI on business and productivity. He has a keen interest in the evolution of the SaaS industry and is passionate about creating pragmatic, effective tools that solve real-world problems for entrepreneurs. His focus is on helping businesses grow efficiently through technology.
He believes the biggest obstacle to leveraging AI isnt technology, but rather the human mindset, which needs to shift from "doing the work" to "describing the work. "
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