Alicia Cots Alberti is the founder and director of Alberti Accounting, a tech-driven firm supporting small business growth. Her approach goes beyond traditional accounting to deliver actionable insights, focusing on simplifying finances and improving processes for clients. She holds qualifications from AAT and ACCA and is a MAAT.
Alicia is passionate about helping others succeed, which she demonstrates by hosting educational masterclasses on topics like bookkeeping and business transformation. She has also been involved in raising money for charitable causes, including NHS Tayside, reflecting a commitment to community support.
She believes in replacing confusing financial jargon with clear, smarter processes that help business owners make better decisions.
Read the full overview →They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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