Alina Ignatjeva in

Alina Ignatjeva

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Head of VIP at SoftGamings
📍 Riga, Latvia

Alina Ignatjeva is the Head of VIP at SoftGamings, where she leads the VIP division and drives its commercial performance. With over eight years of experience in iGaming, she is an expert in player engagement and loyalty management. She holds a bachelors degree from the Stockholm School of Economics in Riga.

There is no publicly available information about her personal life, interests, or hobbies outside of her professional focus on the iGaming industry.

She has recently shared her expert insights on VIP player satisfaction and retention in numerous industry publications, including SBC News and Gambling Insider.

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Experience
8 Years
Current Role
Head of VIP
Job Level
Mid-senior
Location
Riga, Latvia
Personality Overview

How Alina shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Alina cares about

VIP Player Engagement
Her entire career is focused on designing initiatives to maximize VIP engagement, build long-term relationships, and ensure high-value players feel special.
iGaming Loyalty Programs
As Head of VIP, she is responsible for designing, launching, and managing loyalty programs that deliver exceptional, personalized service to high-value customers.
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Career

Work history

1-2025
Head of VIP
SoftGamings
9-2023 - 12-2024
VIP Team Lead
SoftGamings
1-2025
Head of VIP
Gaming Licensing
10-2021 - 9-2023
Senior B2B Account Manager
NetEnt
7-2019 - 8-2021
VIP Account Manager
Slotegrator
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
8-2014 - 6-2017
Bachelor's degree
Rīgas Ekonomikas augstskola - Stockholm School of Economics in Riga
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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