Alison Child in

Alison Child

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Managing Director at Go Direct Marketing Ltd
📍 Greater Leeds Area, United Kingdom

Alison Child is the Managing Director and a founding member of Go Direct Marketing Ltd. A graduate of the University of Humberside, she specializes in using data and KPIs to optimize marketing channels, focusing on delivering a single customer view through the companys proprietary analytics platforms.

Alison has strong ties to the Yorkshire area. When not leading her company, she enjoys spending quality time with her family and walking her dog.

She has been with Go Direct Marketing since its inception, playing a fundamental role in its growth from the very beginning.

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Experience
29 Years
Current Role
Managing Director
Job Level
Mid-senior
Location
Greater Leeds Area, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Alison cares about

Data-Driven Marketing
Emphasizes using data and KPIs as the key drivers in client conversations to understand what marketing channels are working best.
Single Customer View
Champions platforms that deliver a single customer view and real-time reporting as fundamental tools for businesses of all sizes.
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Career

Work history

5-2000
Managing Director
Go Direct Marketing Ltd
1997 - 2000
Media Executive
Intermarketing
1996 - 1997
Account Manager
Yorkshire Post Newspapers
In the press

Media appearances

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Education
2009 - 2009
Diploma in Digital Marketing
The Institute of Direct and Digital Marketing
1992 - 1995
BA Hons Communication Processes
University of Humberside
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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