Alison Clarke is the Principal of her own consultancy, serving as an NED, board advisor, and mentor. A former CEO of Grayling UK & Ireland and Chairman of the PRCA, she leverages extensive experience to help leaders achieve commercial success. People familiar with her work describe her as experienced, powerful, and an inspiring guide.
She runs a specialized "Pitchwitch" service, dedicated to helping clients win new business because she believes "theres no prize for coming second".
Read the full overview →They are more likely to go for proven solutions. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Win-win scenarios can appeal strongly to them.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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